Online video has become powerful marketing tool, but there are some days when the traditional “talking head” video just won’t cut it. Maybe you took a red-eye last night and you look like something the cat dragged in, or maybe you’re just having an epic bad hair day.
Whatever the case, being unprepared to face the camera is no excuse not to create a great marketing video. Fall back on the following five resources and you can crank out great video content anytime:
VideoMaker FX – This new (and surprisingly affordable) software allows you to create professional animated videos and motion graphics normally reserved for much more expensive tools such as Adobe AfterEffects. With VideoMaker FX, you can skip the steep learning curve of AfterEffects and make fast and fun videos in minutes. See for yourself at: http://www.loubortone.com/videomaker
IntroMate – This handy little $2.99 app for the iPad lets you create great looking video intros, promos or logo reveals with just a few finger taps. Choose from 32 HD templates and make your own video graphics quickly and easily. (http://www.intromate-app.com/)
VideoScribe – Whiteboard and “sketch” style videos are hugely popular, and VideoScribe has become the go-to tool for producing captivating sketch videos. The annual subscription is $200 per year, but you can save yourself a bundle and get the iPad version for just $5.99. More details are at: http://www.loubortone.com/sketch
PowToon – Another favorite instant animation tool is PowToon.com. PowToon has dozens of templates for creating your own engaging cartoons. There’s a basic free version, while more feature-rich business plans start at $19.99 per month. (www.powtoon.com)
Stupeflix – Perhaps the quickest and easiest way to create an “off-camera” video, Stupeflix offers 16 themes for you to assemble a slick photo/video montage. Try it out for free, or upgrade to a fully featured Pro plan for $25 per month. (www.stupeflix.com)
With these five fast and fun tools, there’s no reason not to use video to get your message out in a more compelling way. So step away from the webcam and try some of these off-camera alternatives for creating great video.
Note: This article contains affiliate links, which means I may receive a small commission if you buy something. I only recommend products that I have personally tested and use myself.
Lou Bortone is an Online Marketing Consultant and Video Marketing Strategist who helps entrepreneurs and small business owners build breakthrough brands on the Internet. Lou has over 25 years experience as a marketing executive in the TV and entertainment industries. He’s an author, speaker and online video expert. Learn more at www.LouBortone.com