I heard Carol speak tonight at Institute for Integrative Nutrition and found it very helpful. She brought up the Elf/kSanta Clause type person. I am definitely more elf but want to be a Santa Claus. I work as a massage therapist and like it because I am independent and only need to show up for the job which I do. I like helping others promote their business but have a hard time promoting my own Health Counseling business. I like being given specific directions but am also a huge idea person. The follow thru is the problem. As a result of listening to Carol tonight on a webinar and answering these questions I most definitely need to re-evalute how I am going to work as a Health Coach. I am inclined towards being aligned with an organization or individual who would send me clients. Getting the clients seems to be a daunting task for me. I think I will share these questions with the other students at IIN.
@JanLaundon It sounds like you're on your way to being a Santa! Marketing is difficult for those not in the field (I'm the owner of an online marketing agency). But, your idea to align with a strategic partner to give/receive referrals is an excellent one. As a massage therapist you would benefit from a strategic relationship with anyone in the physical therapy field. You could also eventually join forces with strategic partners and create a wellness group at one location - with everyone pitching in for the marketing efforts (whether done in house or through an agency). Networking is the key.
@JanLaundon Hi Jan, it is always good to examine these kinds of issues in advance. Maybe joining a bigger practice where they do some of the marketing for you and there are other practitioners who can refer is an option? And you, in turn, would be able to contribute some of your ideas to them. As @charlene said below, she has been able to learn some of these skills. Over time, perhaps you could too. I think your current thought process will lead you to the option that is right for you at this time.