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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Dear CEO- What would you say to C-Suite Executives?

Written By: Carol Roth
If you were given the opportunity to write a one-page letter to C-Suite executives about what they should be paying attention...

Honesty is Not a Policy

Written By: Carol Roth
The Delta regional jet was packed.  As the flight backed away from the gate, the flight attendant began her ritualistic safety...

The Internet Circus: Lions, Gurus and Bears, Oh My…

Written By: Carol Roth
There are a lot of “experts” online that know just enough information to be dangerous (and in some cases, don’t know...

Beyond the Waves: A Surfers Guide to a Successful Business

Written By: Carol Roth
Today’s guest post is from an unlikely source- a surfer who runs a diving excursion company.  I thought it was really...

80+ Free & Cheap PR & Marketing Tips for Your Business

Written By: Carol Roth
Getting great PR and marketing for your business are so important because if nobody knows that your company exists, you don’t...

Social Media Case Study: DeskElf.com- From Twitter Engagement to Television Plug

Written By: Carol Roth
Does Twitter- or any social media for that matter- work for your business? It can, if you are using the...

18 Business Tax Tips

Written By: Carol Roth
Filing taxes can be such a daunting and overwhelming task. And with the Tax Day filing deadline looming just around the...

SPIYT: What’s the Best Way to Raise Capital in the Current Environment?

Written By: Carol Roth
One of the top questions that I receive is “Where’s the Money?” There’s no right answer, just a right answer for...

Five Tips to Get the Most Out of Hosting a Social Media Event

Written By: Carol Roth
By leveraging social media, you can create an experience for your existing customers and connect with new customers as well. ...

Business Spending: Expenses Vs. Investing

Written By: Carol Roth
As business owners are faced with spending money on their businesses, I find that there isn’t a good enough grasp of...