Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is currently an on-air contributor for the national cable television station CNBC, the pre-eminent name in business news. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011, 2012 & 2013) and has her own action figure. Twitter: @CarolJSRoth

Articles by: Carol Roth

The Mall of America’s “Big Secret Parking Party” Twitter Social Media Case Study

...While I like the idea of a fun perk, if you are trying to create loyal customers, it is a bit backwards to say that you are only going to reward your shoppers who follow you on Twitter.... Read More

2011 Small Business Outlook

As we look towards 2011, small business owners are saying that they have an optimistic outlook. But what someone says out loud often differs from the look in their eyes, which in today’s market is one of fear. Read More

The 95 Best Business “New Year’s Resolutions” for a Successful 2011

With 2010 quickly coming to an end, I started thinking about New Year’s Resolutions and what business owners and entrepreneurs can resolve to do more of (or perhaps less of!) to be more successful in 2011. In that spirit, I decided to call on my respected […] Read More

Why I am participating in the Passport To Business Freedom program

For those of you who have been following me, I am not what would be considered an “Internet Marketer”. In fact, lots of that stuff just makes my skin crawl. So when I was approached to do a program with some other women, I was a […] Read More

Entrepreneurs Share Their 95 Balls-to-the-Walls Crazy (BTWC) Business Goals

I wrote recently about having a Balls-to-the-Walls Crazy Goal (The BTWC Goal) and I am now one step closer to mine by having it and owning it (signing a development deal for my own television show). To celebrate having and achieving our goals, I invited my […] Read More

Climax First: The New Rule for Content & Marketing

...Get straight to the big finish and then support it with evidence, more details and the like. If you don’t, your audience may never stick with you long enough to find out your important point, if they even give it a shot in the first place. Read More

The Google and Groupon “Deal”: Pigs Get Fat and Hogs Get Slaughtered…Or Do They?

Groupon may have rejected the offer in favor of filing an S-1 (the IPO registration statement) to let other buyers “come out of the proverbial woodwork”. Read More

If You Want Some Fluff, Go Pet a Bunny: Carol Roth Interviews David Siteman Garland

From The CarolRoth.com Entrepreneurship Interview Series   This interview is packed with helpful insights and information from someone who shares my philosophy that business doesn’t have to be boring, David Siteman Garland.  David is an entrepreneur, mediapreneur, marketer, speaker and host of The Rise to the […] Read More

Not Fit to Print: Flirting Fails…

Last month, CNN ran a piece on The 10 Most Inappropriate Places to Flirt. Which brings us to the latest installment of Not Fit to Print, in which Jason Seiden and I dissect the list and talk flirting fails. Read More

Loyalty Programs: You’re Doing it Wrong

However, when you use this [points programs] as the cornerstone of your loyalty program, your customers become fans of your program instead of your brand. Read More
 
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