Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Brad Shorr is the Director of B2B Marketing for Straight North, an Internet marketing agency headquartered in Chicago. With many years of entrepreneurial experience, he writes frequently on business strategy and content marketing topics.

Articles by: Brad Shorr

What’s the Difference Between Content Marketing and Blogging?

There’s a good reason why companies confuse blogging and content marketing: No two people seem to have the same definition of content marketing. The Content Marketing Institute, a credible source, defines content marketing as: “… [A] strategic marketing approach focused on creating and distributing valuable, relevant, Read More

To DIY or Not to DIY, That Is the Question

Trying to decide whether to outsource a business function or do it internally? If so, asking these questions will help you determine the right answer. Do you have expertise? If you don’t know the first thing about the business function in question, hiring a person to Read More

The Pros and Cons of Freelancing – Is It Worth It?

Are you considering leaving a secure corporate job to work without a net as a freelancer? This decision will have long-term impact on your personal and professional life, so consider it from every angle. To assist you, here are three important pros and cons to consider Read More

Dead or Alive: Surviving the Busy (or Slow) Holiday Season

When I started in the packaging business, November and December were dead. Customers dead like us were partying nonstop. Busy customers were packing 20 hours of work into 16-hour days. Nobody had time to talk about packaging. But with the Internet coming to town, e-commerce took Read More

10 Attributes of an Exceptional Entrepreneur

What separates ordinary entrepreneurs from extraordinary ones? Here’s a checklist of attributes needed to hit it big. How do you stack up? 1. Energy. Building a business is not an 8-hour-a-day gig; it could be almost double that. You need physical and mental stamina to get Read More

10 Ways to Beat Business Burnout

Successful entrepreneurs burn as much energy as champion marathon runners; they not only run long, they also run fast. Some entrepreneurial ventures fail not from a lack of good ideas, but because they run out of gas. Here are 10 ways to avoid burning out before Read More

5 Things Entrepreneurs Are Wasting Time On

Time is the entrepreneur’s most valuable commodity, and great entrepreneurs know how to make every minute count. Do you? Many small business operators teeter on the brink of failure because they are not using their time wisely – i.e., productively. Here are five of the most Read More

Phone Selling Skills 101

When I got into sales, email did not exist, so the formula was simple – develop outstanding phone skills or fail. Today, salespeople avoid phone calls like the plague, so when they are forced to use the phone, they’re likely to do more damage than good Read More

5 Branding Insights for Your Start-up Business

For many start-ups, branding is a vaguely understood concept that gets lost in the shuffle among the many concrete tasks that go into a business launch. However, without strong branding, start-ups have a tough time advancing to the next stage of business development. Here, then, are Read More

5 Ways to Make the Most of Your Entrepreneurial Time

Entrepreneurs wear every hat in the closet and are always pressed for time. It’s arguable that no matter how talented the entrepreneur or how brilliant the business model, success or failure boils down to time management. Here are a few ideas for taking control of the Read More
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