Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.
MSNBC’s Your Business host JJ Ramberg recently asked Carol to answer a viewer’s question about what she could do to generate more leads because Yelp and Google weren’t sufficient to grow her business. Below is Carol’s response.
The statistics for making it as a small business owner are pretty sobering. Yet, we still knowingly (or unknowingly) decide to make the leap. We know that one of the reasons you read this blog is to get advice to increase your chances of success. Carol’s […]
Many small business owners are traveling for business, or running around town meeting with clients and vendors. One thing we probably always have with us is our smartphone. You probably use apps personally, but are you using them to help your business? Carol shares some of […]
Small businesses will have their financial ups and downs. Unfortunately, they also may crash and burn. But this doesn’t have to be the end for an entrepreneur. Carol’s latest post on entrepreneur.com, “6 Steps Resilient Entrepreneurs Take to Rebound From Bankruptcy,” gives some sound advice for […]
Owning (or working for) a small business is stressful. In Carol’s latest post on the Nextiva blog, “5 Ways to Reduce Small Business Stress Through Positive Thinking,” she shares some simple suggestions for boosting positivity, and communicating more effectively to help yourself and your employees stay […]
You read that right. That’s billion with a “B.” A lot of moolah is being spent on freelancers and contractors. And that’s just here in the United States! Staffing Industry Analysts (SIA) recently published Measuring the Gig Economy: Inside the New Paradigm of Contingent Work*, a […]
All small businesses are not created equal. What you think of as a small business may be very different from the kind of small business I think of – or market to. For example, I work exclusively with solo consultants. Are coffee shops small businesses? Absolutely […]
Whether you’re a solo business owner or a freelancer, you will still need to remember that you’re running a business – at least if you want to stay in business. Like a bigger business, you will need to manage your cash flow efficiently, and plan for […]
Among freelancers, the most cherished business objective, as expressed on the internet, is to “get paid what I’m worth.” (Note that more than one third of the U.S. labor force is freelancing per Freelancers Union and Upwork, 2015, and freelancers are projected to be in the […]
As a small business owner, especially a new business owner, you may feel like you don’t have a lot of money – but you have plenty of time. This is a big mistake! Your time is also a precious resource that needs to be allocated appropriately […]