Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.

Articles by: Catherine Morgan

The Intersection of Entrepreneurship and Learning

If you want to be an entrepreneur, many paths can lead you there. Do you need a college degree? MBA? Engineering degree? For some types of businesses, formal education could be a great foundation. For others, it might not be necessary. Sometimes, on-the-job training makes the […]
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5 Ways to Generate More Sales from Existing Customers

If you don’t have a strategy for maximizing the lifetime value of a customer, you’re missing out on a big opportunity to bring in revenue. Carol shares some great tips in a recent post on MasterCard.Biz, “Repeat Business: How to Sell More to the Customers Who […]
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Looking for VC Funding? Make Sure You Do These Things First.

As a “recovering” investment banker and billion-dollar dealmaker, Carol has helped a lot of companies get funding. She shares some of her best advice in this post, “5 Things Your Business Should Do Before Talking to Venture Capitalists,” on Bank of America’s Small Business Community site. […]
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Hiring: Why Smarts Alone Won’t Cut It

As a small business owner, you certainly want to hire people who are smart enough to do the job – but hiring for intelligence alone isn’t optimal. In Carol’s recent post on the Nextiva blog, “4 Reasons Why Small Businesses Need EQ as Much as IQ,” […]
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The Downside of the Tip Jar

Carol’s latest post on is something most of us have experienced almost daily: the tip jar near the cash register. Do you like it? Hate it? Most people have an opinion on it. In “Small Businesses That Encourage Tipping Are Killing Their Brand,” Carol shares […]
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If a Picture Is Worth a Thousand Words, What’s a Great Picture Worth?

I do LinkedIn training for companies, associations, and even individuals. Training salespeople and business owners is my passion! The first thing I teach people is to “get dressed before you get busy.” This means doing the prep work that doesn’t directly drive business to you, but […]
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Pins and Needles: Lessons of Success and Failure in Fashion Design

Here is the dream: I step out into the glimmering light after the last model has left the runway and the debut of my apparel line at New York Fashion Week has officially come to a close. I am met with a standing ovation and cheers […]
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Hiring: Ways to Identify and Keep the Right Younger Workers

We’ve all read about (or experienced) some of the challenges associated with Millennials in the workforce. However, certain kinds of businesses would benefit from bringing in less expensive talent and training them for the long term. In Carol’s recent post on the Nextiva blog, “5 Ways […]
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Entrepreneurs and the Next Four Years

Carol’s recent post on is on a topic many small business owners are thinking about: How will – or should – things change for small business with the new administration? In “Here Is What Small Business Needs From the Trump Administration,” Carol shares her thoughts […]
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Happy Holidays 2016

All of us here at Business Unplugged wish you a happy and healthy holiday season, and a successful 2017. Thank you so much for being a part of our amazing community. We are taking a break but will be back on Tuesday, January 3, 2017. Happy […]
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