Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.

Articles by: Catherine Morgan

How to Build a Compelling Brand for Your Small Business

Most small business owners understand the concept of branding. However, they might assume that it’s something that only big companies with massive budgets do. Small business owners often find themselves too busy with the day-to-day running of their businesses to think about branding. But they would […]
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Does Your “Where” Matter?

If you’re going to manufacture a product, one of the questions you will need to think about is where you want to manufacture it. There are pros and cons to all of your options. If you want to manufacture your product in the United States, you […]
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Easy Ways to Deepen Relationships with Your Customers

Happy customers buy more, and recommend your business to their colleagues, friends, and family. Clearly, one of the best ways to grow your business is to improve your relationship with your customers. Carol tackles this topic in her recent post on the Nextiva blog, “5 Ways […]
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Small Business Owner Vacation Preparation in 4 Easy Steps

Do you have a looming vacation on the horizon? Finally! Everybody needs to get away from it all sometimes. But as the owner of a small business, can you really walk away completely? Or will you spend your precious vacation time thinking about and checking in […]
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Telling the Whole Truth—and Nothing but the Truth

The professional landscape is rife with broken relationships, barely suppressed loathing and unresolved conflicts. Tension. Simmering power struggles. Complaints about colleagues abound—but are rarely directly to the one who needs to hear it the most: the person who committed the offense. Why is this? Why do […]
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Success Takes Time

We all love to hear a good success story about a business that seemed to explode onto the scene. It can be inspiring, and make us want to start a business. Unfortunately, success usually takes time. Lots and lots of time. Carol tackles this topic in a recent post […]
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People Are Your Most Important Asset

By far the biggest secret weapon you have—or that any company has—is your own employees. Your employees are your most valuable asset, but you have to be proactive to find and unleash the hidden power inherent in your organization. To begin this process, you need to […]
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Smart Tips for Business Travelers to Beat Jet Lag

Whether you’re the CEO of a major corporation or you’re a small business entrepreneur, more and more people are now conducting business that requires them to travel frequently for important meetings. Depending on where your meeting is, as well as your time of landing, you may […]
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Cash Flow: Oxygen for Your Business

As a small business owner, your business can feel like a living, breathing entity. In order to grow and flourish, your business needs predictable and reliable cash flow. In Carol’s latest post on, “How to Avoid a Cash Flow Crisis,” she says: “Think of cash […]
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How to Evaluate Losses

When you run a small business, you have to make a lot of decisions – and often without a lot of information. Not every decision you make is going to be a good one. When you launch products or services, some will be successful, and some […]
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