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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The Most Positive Word for Entrepreneurs is Negative

Written By: George and Mary-Lynn
We think of ourselves as positive people. We like to share positive messages. However, there’s a paradox we...

When the Quit Hits the Plan

Written By: George and Mary-Lynn
History is rife with example of people whose greatest success came after their biggest failure. In Think and...

The Most Critical Component of a Conversation

Written By: George and Mary-Lynn
Start at the beginning. Makes sense, right? Not when it comes to communicating. The most critical part of...

How to Get Off the Revenue Roller Coaster

Written By: George and Mary-Lynn
Too much to do. Too little time. Sound familiar? If so, you’re not alone. Many entrepreneurs often feel...

The Easiest Way to Turn Off Customers

Written By: George and Mary-Lynn
It was a Saturday morning. We were on the outskirts of Chicago, driving in for a day of...

Sell More with the Last Thing You Say to Customers

Written By: George and Mary-Lynn
It costs a lot of money to get a customer to buy from you for the first time. Do...

A Tool More Important than a Business Plan or a Budget

Written By: George and Mary-Lynn
If you’re like us, you’ve heard a lot about the importance of business plans. However, we don’t hear...

2 Critical Questions to Ask Your Customers

Written By: George and Mary-Lynn
We took advantage of the beautiful weather in our area over the weekend. We love to get out...

Expose Yourself for Success as an Entrepreneur

Written By: George and Mary-Lynn
We reached our conclusion after reading the transcript of a speech about getting rich. It was delivered by...

Everything Is Marketing but Marketing Is Not Everything

Written By: George and Mary-Lynn
Do you sell products or services? Or do you promote a brand? For the most successful small businesses,...