Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Lou Bortone is an Online Marketing Consultant and Video Marketing Strategist who helps entrepreneurs and small business owners build breakthrough brands on the Internet. Lou has over 25 years experience as a marketing executive in the TV and entertainment industries. He’s an author, speaker and online video expert. Learn more at www.LouBortone.com

Articles by: Lou Bortone

Video for Business: 10 Types You Can Create

Video is fast becoming the way we communicate, the way we share, and the way we sell our products and services.  So I’m baffled when entrepreneurs complain that they don’t know what kind of video to make. I often suggest that it’s just a matter of Read More

How to Ride the Coattails of the Biggest Website

Leverage the power of this site for more visibility, traffic and sales… YouTube recently passed Facebook as the largest social media site on the web.  And it’s been the second biggest search engine online for years. The traffic and exposure that YouTube generates is astronomical.  The Read More

Finding Your Own Video Sweet Spot

Video marketing is incredibly powerful, and is a game-changer for your business when you do it right.  The problem is most business owners struggle with video, or get frustrated and give up.  That’s like digging for gold and stopping six inches short of striking it rich.  Read More

5 Easy Ways to Create Great Video Even On Bad Hair Days

Online video has become powerful marketing tool, but there are some days when the traditional “talking head” video just won’t cut it. Maybe you took a red-eye last night and you look like something the cat dragged in, or maybe you’re just having an epic bad Read More

The 10 C’s of YouTube Marketing Domination

So you’ve got a marketing video on YouTube? You and one billion other people!  Welcome to the club – or maybe it’s more like a mosh pit.  If you’re going to join the 100 hours of new video content that is uploaded to YouTube every hour Read More

To Make Great Online Videos, Watch More Television

It wasn’t so long ago that the big TV networks pretty much controlled the media, but the Internet has totally leveled the playing field.  With free tools and resources like YouTube and Google Hangouts, small businesses can get in the game just like the big boys.  Read More

A.I.M to Create Video Marketing ROI

Now that online video has proven to be such a powerful marketing tool, entrepreneurs and small business owners seem to be falling all over themselves in a race to get their marketing videos online. Creating marketing videos is the smart thing to do, since we’re now Read More

Online Video FAQs: “Foolishly Asked Questions”

When it comes to online video, most people as still asking the wrong questions, or what I jokingly refer to as, “Foolishly Asked Questions.” Okay, so maybe foolish is a bit harsh.  After all, you don’t know what you don’t know!  With that in mind, here Read More

Video Marketing Mistakes: 6 Rookie Missteps

Most businesses are seeing the writing (or images) on the wall and quickly realizing that video marketing is the key communications tool of the future.  With the immense popularity of YouTube and the emergence of Google Hangouts as a broadcast medium, businesses are eagerly getting on Read More

Even (Video) Cowboys Get the (Techie) Blues – Surviving Technology Meltdown

I hate technology.  That might sound blasphemous coming from a video marketing guy, but technology is a double-edged sword.  And when you’re on the losing edge of that sword, it’s no fun! To make matters worse, tech woes, like most bad omens, tend to come in Read More
 
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