Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Lou Bortone is an Online Marketing Consultant and Video Marketing Strategist who helps entrepreneurs and small business owners build breakthrough brands on the Internet. Lou has over 25 years experience as a marketing executive in the TV and entertainment industries. He’s an author, speaker and online video expert. Learn more at www.LouBortone.com

Articles by: Lou Bortone

The 10 C’s of YouTube Marketing Domination

So you’ve got a marketing video on YouTube? You and one billion other people!  Welcome to the club – or maybe it’s more like a mosh pit.  If you’re going to join the 100 hours of new video content that is uploaded to YouTube every hour Read More

To Make Great Online Videos, Watch More Television

It wasn’t so long ago that the big TV networks pretty much controlled the media, but the Internet has totally leveled the playing field.  With free tools and resources like YouTube and Google Hangouts, small businesses can get in the game just like the big boys.  Read More

A.I.M to Create Video Marketing ROI

Now that online video has proven to be such a powerful marketing tool, entrepreneurs and small business owners seem to be falling all over themselves in a race to get their marketing videos online. Creating marketing videos is the smart thing to do, since we’re now Read More

Online Video FAQs: “Foolishly Asked Questions”

When it comes to online video, most people as still asking the wrong questions, or what I jokingly refer to as, “Foolishly Asked Questions.” Okay, so maybe foolish is a bit harsh.  After all, you don’t know what you don’t know!  With that in mind, here Read More

Video Marketing Mistakes: 6 Rookie Missteps

Most businesses are seeing the writing (or images) on the wall and quickly realizing that video marketing is the key communications tool of the future.  With the immense popularity of YouTube and the emergence of Google Hangouts as a broadcast medium, businesses are eagerly getting on Read More

Even (Video) Cowboys Get the (Techie) Blues – Surviving Technology Meltdown

I hate technology.  That might sound blasphemous coming from a video marketing guy, but technology is a double-edged sword.  And when you’re on the losing edge of that sword, it’s no fun! To make matters worse, tech woes, like most bad omens, tend to come in Read More

Advice for Wannabes – 5 Ways to Break the Wantrepreneur Trap

Business is hard, especially as a start-up or a small, entrepreneur-driven venture.  You’ve seen the statistics, and you know the odds are going to be stacked against you. So when the going gets tough – and it will – you can either step up or fold Read More

What Would Dad Do? 7 Simple Lessons for Better Business

With Father’s Day upon us, what better time to reflect back upon the lessons our dads taught us?  For many of us, our father was our first teacher and mentor, sharing wisdom and advice that becomes even more poignant once they’re gone. My father passed away Read More

6 Kinds of Nightmare Clients

As a Book Yourself Solid Certified Coach (BYS), I try to follow BYS Author and mentor Michael Port’s “Red Velvet Rope Policy.”  The Red Velvet Rope Policy is essentially a “filtration” system to weed out the duds so you only work with your ideal clients. Obviously, Read More

5 Online Tools We Can’t Live Without

As more and more of our business is done online, time-saving tools become increasingly valuable.  Let’s face it: There are simply way too many “bright, shiny objects” out there when it comes to online tools.  It’s tough to keep them all straight – but here are Read More
 
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