Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Lou Bortone is an Online Marketing Consultant and Video Marketing Strategist who helps entrepreneurs and small business owners build breakthrough brands on the Internet. Lou has over 25 years experience as a marketing executive in the TV and entertainment industries. He’s an author, speaker and online video expert. Learn more at

Articles by: Lou Bortone

5 Cool Tools for Building Buzz Online

If you want to shine online, it’s going to take more than a few clever tweets and a couple of fab Facebook posts.  To stand out in the noisy, hyper-competitive web, you need creativity, innovation and a willingness to have a little fun! With that in Read More

How to Do Video If You’re a “Vidtrovert”

Nearly three-fourths of the world’s mobile data traffic will be video by 2019, according to a new study by Cisco Systems.  That’s a 13-fold increase between now and 2019, proving once again that video is a juggernaut.  With so many of us gobbling up content on Read More

Five Time-Saving Shortcuts for Creating Kick-Butt Videos

I talk to scores of well-intentioned entrepreneurs who realize they should definitely be doing more marketing videos for their businesses but, as the saying goes, the path to Hell is paved with good intentions. Intending to produce more business videos and actually creating those videos is Read More

Video for Business: 10 Types You Can Create

Video is fast becoming the way we communicate, the way we share, and the way we sell our products and services.  So I’m baffled when entrepreneurs complain that they don’t know what kind of video to make. I often suggest that it’s just a matter of Read More

How to Ride the Coattails of the Biggest Website

Leverage the power of this site for more visibility, traffic and sales… YouTube recently passed Facebook as the largest social media site on the web.  And it’s been the second biggest search engine online for years. The traffic and exposure that YouTube generates is astronomical.  The Read More

Finding Your Own Video Sweet Spot

Video marketing is incredibly powerful, and is a game-changer for your business when you do it right.  The problem is most business owners struggle with video, or get frustrated and give up.  That’s like digging for gold and stopping six inches short of striking it rich.  Read More

5 Easy Ways to Create Great Video Even On Bad Hair Days

Online video has become powerful marketing tool, but there are some days when the traditional “talking head” video just won’t cut it. Maybe you took a red-eye last night and you look like something the cat dragged in, or maybe you’re just having an epic bad Read More

The 10 C’s of YouTube Marketing Domination

So you’ve got a marketing video on YouTube? You and one billion other people!  Welcome to the club – or maybe it’s more like a mosh pit.  If you’re going to join the 100 hours of new video content that is uploaded to YouTube every hour Read More

To Make Great Online Videos, Watch More Television

It wasn’t so long ago that the big TV networks pretty much controlled the media, but the Internet has totally leveled the playing field.  With free tools and resources like YouTube and Google Hangouts, small businesses can get in the game just like the big boys.  Read More

A.I.M to Create Video Marketing ROI

Now that online video has proven to be such a powerful marketing tool, entrepreneurs and small business owners seem to be falling all over themselves in a race to get their marketing videos online. Creating marketing videos is the smart thing to do, since we’re now Read More
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