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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

I Stream, You Stream, We All Stream Live Streams!

Written By: Lou Bortone
Should I Blab?  Set up a Periscope?  What about Meerkat?  It seems as if a new live video streaming platform is...

5 New Video Tools to Keep You in the Spotlight

Written By: Lou Bortone
These days, there are more new video tools, smartphone apps and bright, shiny objects than you can shake a selfie stick...

A (Fictional) Powerbroker’s Rules for Success

Written By: Lou Bortone
Ari Gold is the fictional uber-agent and star of HBO’s Entourage series, which is now a feature film.  Gold is played...

Publish or Perish: Why Video is Crucial to Your Content Strategy

Written By: Lou Bortone
You have no doubt heard the expression “publish or perish” used in academia.  The phrase came from the idea that professors...

5 Cool Tools for Building Buzz Online

Written By: Lou Bortone
If you want to shine online, it’s going to take more than a few clever tweets and a couple of fab...

How to Do Video If You’re a “Vidtrovert”

Written By: Lou Bortone
Nearly three-fourths of the world’s mobile data traffic will be video by 2019, according to a new study by Cisco Systems....

Five Time-Saving Shortcuts for Creating Kick-Butt Videos

Written By: Lou Bortone
I talk to scores of well-intentioned entrepreneurs who realize they should definitely be doing more marketing videos for their businesses but,...

Video for Business: 10 Types You Can Create

Written By: Lou Bortone
Video is fast becoming the way we communicate, the way we share, and the way we sell our products and services. ...

How to Ride the Coattails of the Biggest Website

Written By: Lou Bortone
Leverage the power of this site for more visibility, traffic and sales… YouTube recently passed Facebook as the largest social media...

Finding Your Own Video Sweet Spot

Written By: Lou Bortone
Video marketing is incredibly powerful, and is a game-changer for your business when you do it right.  The problem is most...