Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Lou Bortone is an Online Marketing Consultant and Video Marketing Strategist who helps entrepreneurs and small business owners build breakthrough brands on the Internet. Lou has over 25 years experience as a marketing executive in the TV and entertainment industries. He’s an author, speaker and online video expert. Learn more at www.LouBortone.com

Articles by: Lou Bortone

5 Online Tools We Can’t Live Without

Written By: Lou Bortone
As more and more of our business is done online, time-saving tools become increasingly valuable.  Let’s face it: There are simply way too many “bright, shiny objects” out there when it comes to online tools.  It’s tough to keep them all straight – but here are Read More

Dumbing Down Video: Why Content Matters More Than Quality

Written By: Lou Bortone
Video has become the way that we communicate, the way that we create and the way that we connect.  In fact, Cisco Systems reports that in the next few years, 90% of all web traffic will be video.  So, if you’re still not using video to Read More

Mob Rules: Leadership Lessons From The Mafia

Written By: Lou Bortone
“I’m gonna make him an offer he can’t refuse.”  That one line from The Godfather is arguably the greatest and most quoted movie line ever.  Aside from being a memorable movie quote, it’s also a real-life negotiation tactic that’s been used in business for centuries. The Read More

How to Create Great Video if You’ve Got a Face for Radio

Written By: Lou Bortone
Top Ten Resources for Off-Camera Videos It’s time for some video tough love.  This may sound a bit harsh, but some people are better off not appearing on video.  While you don’t have to be super telegenic to be on camera, you do have to have Read More

Your Holiday Video Shopping List

Written By: Lou Bortone
With Chriskwanzaukka just around the corner, you may be wondering what to put on your holiday gift list, especially if you’re ready to finally delve into video marketing in the New Year.  (You ARE planning on doing more video in 2013, right?) I often preach that Read More
 
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