Phil Gerbyshak teaches sales people and leaders to position themselves as an expert in their niche to up their influence, impact and income.
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As a manager, I have weekly reviews with each member of my team. We talk about three things each week: What has gone well (and how can we do more of that), what needs improvement (and how can we can improve faster), and what the general […]
I’ve been podcasting on and off since 2006, and I’ve interviewed over 200 guests. I’ve also been a guest on over 100 shows. Some hosts do a great job, some a not-so-great job. It’s the same with guests, and I’ve never thought much about what makes […]
If you’ve been using Twitter for a while, one of the best ways to get even more involved and extend your Twitter reach is to find a hashtag to follow. A hashtag is a # followed by a word or a string of letters and numbers. […]
Many times when I’m consulting with clients, I get asked, “Does my business really need social media?” And I’ve realized that the answer is often no. No, your business doesn’t need social media. I’ve actually come up with a little quiz for you to take to […]
Recently one of my friends asked me for a referral for a service I don’t provide – but that I know several local experts who do. I made three e-mail introductions, and while I don’t know who my friend chose, I do know who I would […]
In my last article I talked about finding out who is your customer, a question many don’t ask often enough. Instead, we get busy and chase after every customer, which will physically and mentally tire you out, not to mention cost you a lot of money. […]
When you’re marketing online, you tend to look at the various scoreboards of what you do. After all, it’s an easy way to see how you’re doing, on a daily basis. You look at: Number of followers Number of shares on an article Number of comments […]
One of the hardest things for many business owners to do is create content consistently. The number one reason for this is simple: they have no plan for what they are going to write. The result: a blog that hasn’t been updated in months. I recommend […]
Every week, I get prospects that ask me about the latest and greatest tool, and then ask if I can do that for them. A typical conversation goes something like this: Prospect: “Phil – have you heard about Pinterest? Can you get my business set up […]
Usually after, or sometimes during, nearly every speech I give, people ask me if they should use social media for their business. My answer is always the same: If your business sucks, social media will help you suck faster. What do I mean by your business […]