Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Phil Gerbyshak is a keynote speaker who teaches audiences it's not about the tools but about the engagement and the alignment of marketing with your business goals. Phil frequently shares tips your business can use right now at philgerbyshak.com

Articles by: Phil Gerbyshak

Extend Your Reach on Twitter with Hashtags

If you’ve been using Twitter for a while, one of the best ways to get even more involved and extend your Twitter reach is to find a hashtag to follow. A hashtag is a # followed by a word or a string of letters and numbers. Read More

Your Business Doesn’t Really Need Social Media

Many times when I’m consulting with clients, I get asked, “Does my business really need social media?” And I’ve realized that the answer is often no. No, your business doesn’t need social media. I’ve actually come up with a little quiz for you to take to Read More

How to Get Multiple Referrals From 1 Referral Source

Recently one of my friends asked me for a referral for a service I don’t provide – but that I know several local experts who do. I made three e-mail introductions, and while I don’t know who my friend chose, I do know who I would Read More

Hey You’re My Customer – Now What?

In my last article I talked about finding out who is your customer, a question many don’t ask often enough. Instead, we get busy and chase after every customer, which will physically and mentally tire you out, not to mention cost you a lot of money. Read More

Who Is Your Customer?

When you’re marketing online, you tend to look at the various scoreboards of what you do. After all, it’s an easy way to see how you’re doing, on a daily basis. You look at: Number of followers Number of shares on an article Number of comments Read More

How to Blog: Editorial Calendar Fuels Your Blog’s Engine

One of the hardest things for many business owners to do is create content consistently. The number one reason for this is simple: they have no plan for what they are going to write. The result: a blog that hasn’t been updated in months. I recommend Read More

Stop Chasing the Shiny Ball – Focus on your Fundamentals

Every week, I get prospects that ask me about the latest and greatest tool, and then ask if I can do that for them. A typical conversation goes something like this: Prospect: “Phil – have you heard about Pinterest? Can you get my business set up Read More

Social Media: It Can Help Your Business Suck Faster

Usually after, or sometimes during, nearly every speech I give, people ask me if they should use social media for their business. My answer is always the same: If your business sucks, social media will help you suck faster. What do I mean by your business Read More
 
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