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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Play Full Out and Aim for Your Personal Best

Written By: Phil Gerbyshak
As a manager, I have weekly reviews with each member of my team. We talk about three things each week: What...

7 Ways to Annoy a Podcast Host

Written By: Phil Gerbyshak
I’ve been podcasting on and off since 2006, and I’ve interviewed over 200 guests. I’ve also been a guest on over...

Extend Your Reach on Twitter with Hashtags

Written By: Phil Gerbyshak
If you’ve been using Twitter for a while, one of the best ways to get even more involved and extend your...

Your Business Doesn’t Really Need Social Media

Written By: Phil Gerbyshak
Many times when I’m consulting with clients, I get asked, “Does my business really need social media?” And I’ve realized that...

How to Get Multiple Referrals From 1 Referral Source

Written By: Phil Gerbyshak
Recently one of my friends asked me for a referral for a service I don’t provide – but that I know...

Hey You’re My Customer – Now What?

Written By: Phil Gerbyshak
In my last article I talked about finding out who is your customer, a question many don’t ask often enough. Instead,...

Who Is Your Customer?

Written By: Phil Gerbyshak
When you’re marketing online, you tend to look at the various scoreboards of what you do. After all, it’s an easy...

How to Blog: Editorial Calendar Fuels Your Blog’s Engine

Written By: Phil Gerbyshak
One of the hardest things for many business owners to do is create content consistently. The number one reason for this...

Stop Chasing the Shiny Ball – Focus on your Fundamentals

Written By: Phil Gerbyshak
Every week, I get prospects that ask me about the latest and greatest tool, and then ask if I can do...

Social Media: It Can Help Your Business Suck Faster

Written By: Phil Gerbyshak
Usually after, or sometimes during, nearly every speech I give, people ask me if they should use social media for their...