Carol Roth Blog
This blog features New York Times Best Selling author Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
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Shanna Mallon is a writer for Straight North, a Chicago Web design firm providing specialized SEO, Web development, and other online marketing services. Follow Straight North on Twitter and Facebook.

Articles by: Shanna Mallon

Do You Overshare Online?

When it comes to the Internet, oversharing may seem amusing—but in the corporate world, it can be downright dangerous. From information leaks to privacy breeches, constantly posting updates online opens up opportunities for risk and annoyance. How can you tell if you’re sharing too much online? Read More

5 Signs You’re Facing Business Burnout

If you’re like most entrepreneurs, you started your business with hope and optimism—but, as time went on, have your feelings changed? Does running your business feel increasingly difficult? Are you tired and unmotivated, looking for a way out? If so, you may be facing business burnout. Read More

8 Facebook Don’ts for Business

Looking for better engagement on your Facebook fan page? Feeling a little unsure of what else to try? Before you launch any new campaigns, take a look at this list—eight major Facebook don’ts for business. To get the most out of your Facebook involvement, here’s what Read More

5 Don’ts When You’re Starting a Business from Home

Working in your pajamas, holding meetings from your living room, picking your projects, working when you want to—oh, the luxury of the home-business life, right? Right! And, also… wrong. Ask anyone who runs a business from home and you’ll hear the same thing; while the perks Read More

Non-Cash Staff Incentives That Work

Sure, it’s easy to attract top talent when the money’s flowing—who’s going to pass up a 20% raise or a yearly bonus—but what about when it’s not? When employees know that no big fat paycheck or shiny expense account is coming around the pike, how are Read More

Speak to Ultimate Benefits, Not Intermediate Benefits

Look around—even the firms that communicate benefits over features are failing because they emphasize the wrong benefits. Instead of offering clients a way to increase profits, they talk about the efficiency of a product or the variety in design options—but do they say why clients should Read More
 
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