From Catherine: Lou Bortone is one of the top online video go-to guys on the interwebs. He also has an awesome offbeat sense of humor, and is definitely not afraid to make fun of himself. You will laugh as you learn from Lou. I have seen many predictions about how much content will be video in the next few years. Many are predicting that video will be the primary format. There are no excuses for not jumping in with both feet.
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The biggest fear that most entrepreneurs have about using online video to market their business is not about technology or how to create the video. If you’re like most small business owners, the biggest fear that you face is that you’ll make an ass of yourself on video. You’re afraid you’ll look like a fool or a fake. Or you’re worried that people will criticize your video or – even worse – simply ignore it.
I’ve given this common syndrome a name: VPA or Video Performance Anxiety.
VPA is widespread among small business owners. Most entrepreneurs would rather have a root canal than appear on camera. Fortunately, there are many ways to overcome Video Performance Anxiety and actually look cool on camera. Maybe not George Clooney cool, but cool enough for your colleagues and prospects to respect you and want to work with you.
I’ve come up with a list of 10 different ways to be cool on video – each of which should give you the confidence to go forth and share your message with the masses. Pick one or more of these tactics and fire up that webcam!
If you can run with even one of these 10 ways to be cool on camera, you’ll never again suffer the embarrassment of Video Performance Anxiety. The trick is to just get started. Like everything else, the more you do it, the easier it will become.
Lou Bortone is an Online Marketing Consultant and Video Marketing Strategist who helps entrepreneurs and small business owners build breakthrough brands on the Internet. Lou has over 25 years experience as a marketing executive in the TV and entertainment industries. He’s an author, speaker and online video expert. Learn more at www.LouBortone.com