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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Fixing the Gender Gap: What Not to Do

Written By: Catherine Morgan | 2 Comments

Carol’s post on entrepreneur.com, “Why the Accenture Gender-Parity Target Is Insane — and Bad for Women,” is a response to a recent announcement from the global consulting firm Accenture about how they will be addressing the gender gap in their workforce. Carol begins:

“Accenture, one of the world’s best-known consulting firms for major enterprises, announced that they have set a target to have 50 percent of its workforce be comprised of women within the next eight years.

Let me repeat this: They have set a workforce target not based on experience, qualifications, potential or any work-related factors. They have set a target for their workforce based on what body parts you have (or which you identify with having, depending on definitions).

This precedent is not only insane, but as a woman, I find it offensive and, ultimately, bad for women and business.

Businesses should be interviewing and hiring the best possible candidates they can find for their business — period. Doing anything else is a disservice to the company’s culture, shareholders and clients.”

You can read the rest of the post here.

Article written by
Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.
  • Jason Powers

    I read this article last night. I appreciate that Carol notes that diversity for diversity sake is a wrong-headed approach.

    Moreover though, diversity is never the best way to achieve a good working business. In fact, unity of mission – the innovative approach of the creative people (most predominately the founders’ idea and execution of it) – is what matters most. The examples are endless – Apple, Microsoft, Ford,Toyota, Google, Paypal, Amazon, Telsa, etc. All had 1-2, maybe 3 creative talents that decided on the ENTIRE direction of the fledgling firm. With each bringing something, a special skill, that made those happen…. BUT, those people were also highly similar (very open to each other due to ethnic backgrounds, social circles, educational institutions) than some all-star diversity team thrown together to create…something.

    (And that “team” comes usually long, long after the firm has achieved successes; and is a powerful force in the business world. You don’t build a company by inclusion of anyone; rather, you are HIGHLY selective – and likely as not – biased, for obvious reasons. In other words, a mature (or nearly mature) and functioning corporation that unfortunately becomes targeted (like Uber) for their policies – which can be less enlightened, or can only be PERCEIVED that way. Success invites envy and jealousy and scrutiny. People want to know why you were so special and succeeded – where they likely failed, the damning critics. And lastly, big daddy government comes in to “regulate” like Warren G.)

    You get the picture — women are being propped up at the expense of good sound business. If you are skilled, people will notice and hire. Talent is thin…and made so by the race to mediocrity by SJWs.

    Quotas – why isn’t that at 50.8%? This equal outcome BS is Socialism and illiberal underpinnings. https://uploads.disquscdn.com/images/fddf87171bbb809114ebcf5033cd8f3acaa8088048c8b7be97e9f2f395556800.jpg

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