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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

How to Get Them to Show You the Money

Written By: Catherine Morgan | No Comments

Getting paid in a timely fashion can make – or break – your business. In “4 Ways to Make It Easy for Customers to Give You Their Money,” Carol’s recent post on entrepreneur.com, she shares some tips and examples of how different types of businesses can implement them. Carol begins:

Marketing and selling are part art and part science, but sometimes, the simplest of tactics are truly the most effective. If you want to grow your business, make it easy for current and prospective customers to give you money. Here are four simple tactics to do so.

1. Contact them.
Far too many businesses are reactive when it comes to customers. Businesses wait around for the customers to contact them about purchasing their products and services instead of proactively reaching out.

My old cleaning service that I used prior to moving always waited for me to contact them for an appointment. Given my busy schedule, my home was often way overdue for their services by the time I got around to make an appointment. Now, my current cleaning service owner texts me regularly, which forces me to make the appointment a priority. This means that my new cleaning service probably gets almost double the revenue from me each year that my old one did.

My Gyrotonic teacher does even better. He doesn’t let me leave his studio without making sure that I book my next appointment. Again, if it were up to me to fit the time to contact him into my schedule, he would certainly see me less often.

If you own a spa, book the next appointment before the customer leaves. If you are an estate lawyer, contact your clients about reviewing their estate plans to make sure they are up to date. Being proactive with your existing customers can lead to a significant uptick in revenue and be helpful to managing your clients’ time in the process.

This can work with prospects, too — offer to book a free or discounted service for them when they inquire for information before finishing the correspondence, whether it’s by phone, text, email, in person or in another format.

You can read the rest of the tips here.

Article written by
Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.