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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Is Anyone Laughing At Your Goals? If Not, Think Bigger.

Written By: Carol Roth | 7 Comments
If you think your business goal is achievable, honey, it just isn’t big enough.

Way too many business owners and entrepreneurs do not have tangible goals for their businesses. And in many cases, the ones that do have goals have goals that they are comfortable reaching.

Well guess what? If you think you can easily reach your goal, it just isn’t big enough.

We have been trained since an early age to under-promise and over-deliver. This can be a great philosophy in certain areas like customer service and time management, but not for business growth.

Even publicly traded companies are trained by Wall Street to set dumbed-down goals. If a company misses their goal (in the form of their estimates for the quarter), even if they have done well, they are penalized substantially by the market.

This fear of shooting big and missing often leads businesses to sell themselves short. If you have an achievable goal, you will probably reach that but no more- at least, you won’t expend the energy to do so.

If you set a major goal- we are talking a Balls-To-the-Wall Crazy goal here- you push yourself to channel your inner McGyver or James Bond to find a way to make it happen. This usually comes by way of creating stepping stones of smaller goals that lead up to the BTWC (Balls-To-the-Wall Crazy) goal.

And when I mean BTWC, I mean BTWC. If you don’t think at least one person will laugh at you when you tell them, you need to think bigger.

Now, you might not make it, but if there isn’t any significant financial or other risk in doing so, what to you really have to lose in going for it? Who knows, you might just make it happen.

So, push yourself to continually set tangible, BTWC goals for your business (and any other parts of your life that you want) so that you can constantly strive to see what is possible and not just “ringer’ achievable.

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth