Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

You Can Plan, But You Can’t Plan for Everything

Sometimes you see people and you think to yourself that they have the perfect life – looks, money, fame, etc. But here’s what I know: Everyone has been through something really terrible. As perfect as things look on the outside, everyone has had challenges – and […] Read More

Managing: What Style Should You Use?

When I am coaching professionals in transition, one of the first things I ask them is if they like managing people, or prefer to be an individual contributor. People often have a strong preference. No doubt, management strategies have evolved over the years. And in a small […] Read More

Being an Entrepreneur Isn’t the Only Way

Six years into my business, I could sell you either way on being an entrepreneur or a corporate employee. In fact, I have been working with several long-time entrepreneurs who for various reasons are trying to get corporate jobs. (If this is you, you might want […] Read More

How to Build a Compelling Brand for Your Small Business

Most small business owners understand the concept of branding. However, they might assume that it’s something that only big companies with massive budgets do. Small business owners often find themselves too busy with the day-to-day running of their businesses to think about branding. But they would […] Read More

The 20% Rule

Nearly a decade ago, I did something a little crazy. I went back to graduate school in my 50s to study to become a psychotherapist. It was something I wanted to do all my life, but had pushed aside decades ago in favor of a more […] Read More

80+ Ways to Amp Up Your Small Business Marketing Materials

Marketing is absolutely essential for getting the word out about your business. But, with consumers that are constantly bombarded with marketing, how do you make your fliers, advertisements (online or otherwise), social media posts and other marketing efforts stand-out from the crowd? Well, we have asked […] Read More

Does Your “Where” Matter?

If you’re going to manufacture a product, one of the questions you will need to think about is where you want to manufacture it. There are pros and cons to all of your options. If you want to manufacture your product in the United States, you […] Read More

Why Settle for Ordinary When You Can Get Extraordinary?

Why settle for ordinary when you can get extraordinary? You may think this question is rather silly. Every business would like to be viewed as being different. Anyone would want to be viewed as special, as opposed to mundane. But this is not always the way things go! […] Read More

Easy Ways to Deepen Relationships with Your Customers

Happy customers buy more, and recommend your business to their colleagues, friends, and family. Clearly, one of the best ways to grow your business is to improve your relationship with your customers. Carol tackles this topic in her recent post on the Nextiva blog, “5 Ways […] Read More

Small Business Owner Vacation Preparation in 4 Easy Steps

Do you have a looming vacation on the horizon? Finally! Everybody needs to get away from it all sometimes. But as the owner of a small business, can you really walk away completely? Or will you spend your precious vacation time thinking about and checking in […] Read More
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