Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
 

Finding Shangri-La in Your Small Business

Shangri-La. It is a name that evokes images of Utopia, a paradise on earth. But in reality, it has a more specific historical meaning that I feel is an important metaphor for you and your small business. You see, in the actual 1933 novel Lost Horizon, […]
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How to Market to the Next Generation

Just when we think we have mastered the messaging for – and managing of – Millennials, here comes the next generation, Generation Z. So, what should we be expecting? How will they act as consumers – or employees? Carol’s latest post on entrepreneur.com tackles this topic. […]
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What You Can Do When Yelp and Google Aren’t Enough

MSNBC’s Your Business host JJ Ramberg recently asked Carol to answer a viewer’s question about what she could do to generate more leads because Yelp and Google weren’t sufficient to grow her business. Below is Carol’s response.
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Challenges, Opportunities and Resources for Women in Business

As we are in the thick of National Women’s Small Business month, it made sense to highlight the opportunities and challenges that women face. Women are starting businesses at twice the rate of their male counterparts, and Bank of America’s recent Women Business Owner Spotlight report […]
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Three Small Business Pitfalls to Avoid

The statistics for making it as a small business owner are pretty sobering. Yet, we still knowingly (or unknowingly) decide to make the leap. We know that one of the reasons you read this blog is to get advice to increase your chances of success. Carol’s […]
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5 Ways for Small Businesses to Win Business Through Agility

I frequently remind small business owners that flexibility and agility are important advantages when going against large competitors. But, what does that actually mean? Here are 5 things that your small business can do to be more agile than most huge conglomerates. And here’s a hint […]
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Not Using Apps? Maybe You Should Be.

Many small business owners are traveling for business, or running around town meeting with clients and vendors. One thing we probably always have with us is our smartphone. You probably use apps personally, but are you using them to help your business? Carol shares some of […]
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How to Take Control of Your Speaking Engagement

This summer, I had some remarkably poor experiences watching experts presenting at public forums.  It wasn’t that they didn’t know what they were talking about: The problem was that they failed to connect with the audience. You need to take the following factors into account when you are invited to […]
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How to Recover After Financial Collapse

Small businesses will have their financial ups and downs. Unfortunately, they also may crash and burn. But this doesn’t have to be the end for an entrepreneur. Carol’s latest post on entrepreneur.com, “6 Steps Resilient Entrepreneurs Take to Rebound From Bankruptcy,” gives some sound advice for […]
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Just Because We Can, Should We?

We take for granted the things we can do today that were much harder to do even a year ago, let alone ten years ago. Think about how hard it used to be to share pictures with family and friends that lived in other states. Think […]
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