Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Non-Cash Staff Incentives That Work

Sure, it’s easy to attract top talent when the money’s flowing—who’s going to pass up a 20% raise or a yearly bonus—but what about when it’s not? When employees know that no big fat paycheck or shiny expense account is coming around the pike, how are Read More

Are You Good Busy or Bad Busy?

People always advise us to “work smart,” but how do we do that, specifically? Indeed, all work is not created equal, and just because you are laboring mightily doesn’t mean that your business is prospering. As a matter of fact, hard work can actually impede success. Read More

You Suck at Writing and Don’t Have Time to Blog. Now What?

Blogging. It’s important, perhaps critical, for small businesses and startups for several reasons. Blogging is good for search engine optimization (SEO). If you set up your blog correctly, each time post, you add a new page to your website. New, fresh content is key to Google Read More

Social Media: 3 Social Media Mistakes in Business

Let’s face it; everybody and their mother (and their grandmother!) are on social media in one form or another. And it is so important for businesses be a part of it as well, so that they can leverage all that the social media platform has to Read More

Why Your Business Plan Sucks (And What You Can Do About It)

Back when you were all wide-eyed and energized about starting your business, you may have written a business plan. It held all of your audacious goals, romantically defined your market opportunity and came with a beautiful spreadsheet of your yet-untested financial forecasts. You even took your Read More

Too Many Entrepreneurs Drink the Passion Flavored Kool-aid

Why Modern Entrepreneurs Won’t Succeed Under the Influence…   A New Entrepreneurial Paradigm (aka It’s Not 1930 Anymore) With a struggling economy, the current zeitgeist is that we need innovation, entrepreneurship and small business activity to become the engine for sustainable growth. Entrepreneurship has long been Read More

3 Reasons Why Hard Email Bounces are Good for B2B

For the purpose of this post I’m going to assume that you do some email marketing and/or have a CRM (or a place you keep contact data) up to date. If you don’t do either, stop reading blogs (sorry Carol) and spend some time researching ways Read More

Getting a Premium Price: Communications Secrets of the High Earners

An old joke among engineers goes something like this: a plant is completely shut down. They frantically call in a consultant to figure out the problem. She studies the situation, walks into a complex network of piping, takes out a marking pen, marks an “X” on Read More

5 Reasons Why Business Owners Need to Exercise

Last year, I read an amazing book called How Remarkable Women Lead. There are a lot of tidbits in that book that are extremely valuable (for men AND women, by the way), but there was one striking common denominator that many of the highlighted women spoke Read More

Think Like Zuck: 5 Things You Can learn From Facebook’s CEO

One in every five page views on the Internet is a Facebook page. With over 1 billion users, it is the world’s largest global social media site. So how did Facebook grow so large in only nine years, and what can other businesses learn from CEO Read More
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