Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
 

Being a Ulysses Leader: 4 Ways to Stop the Sirens’ Song

Business is full of ups and downs. These are created by a combination of market forces, luck and our preparedness. We also go through natural ups and downs. What happens when a good mood coincides with a good period of business? It can be a fantastic […]
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The Ever-Fatal Sales Check In

What are the five words your customers dread the most when they pick up the phone? (Besides “Hi, this is the police” or “Dad, we need to talk”?) It is “Just calling to check in.” Common sales wisdom often tells you to check in with your […]
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5 Cool Tools for Building Buzz Online

If you want to shine online, it’s going to take more than a few clever tweets and a couple of fab Facebook posts.  To stand out in the noisy, hyper-competitive web, you need creativity, innovation and a willingness to have a little fun! With that in […]
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How to Effectively Work with Your Content Creators

Content marketing is viewed as one of the most important tools in creating and maintaining a relationship with your customers and prospects.  Key to effective content marketing is the regular creation of content. With all you need to do as a small business owner, how are […]
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The Key to Business Success Is Connection, Not Contacts

A lot of how we measure success in the digital world is about quantity. How many Facebook likes does my company have? How many retweets did we get? For the small business owner or aspiring entrepreneur,  I believe the metric needs to shift from quantity to […]
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Tips for Dealing with Internet Trolls and Haters in Business

Businesses today need to be on the Internet, period. And with all of the positive things that come along with that exposure also comes the inevitable major downside- the dreaded Internet haters and trolls. And while I do enjoy a hater from time to time, these […]
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Sell More with the Last Thing You Say to Customers

It costs a lot of money to get a customer to buy from you for the first time. Do you make money on that first transaction? Many businesses don’t. They need to get the customer to come back again. So it’s a mistake to focus all your […]
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The Future of Retail for Small Business

A modern, high-tech shopping experience isn’t for big companies only. Smaller businesses can take advantage of new technology and innovation to offer their customers a more fun, engaging shopping experience—and better empower their employees at the point of sale. At Microsoft*, I’ve seen many smaller retailers […]
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Why Asking for Help Isn’t Failing

“I can do it myself.” Without fail, my five-year-old niece offers up this predictable response to any offer of help. She utters this phrase with complete confidence, despite being too short for certain tasks. Any words of caution are met with another, equally certain statement: “I […]
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Why Spending $15,000 on a Marketing Hire Is the Worst Idea

It has been well said that you should hire your weakness and focus on your strengths, and most of us feel vulnerable in the area of sales and marketing. So it seemed perfectly reasonable that I should get outside help, bring in a marketing “expert” to […]
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