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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

A Small Customer Base Can Still Generate Big Profits

Written By: Catherine Morgan
You may have the impression that you need to have a ton of customers to make big bucks. And while having...

More Great Entrepreneurship Quotes

Written By: Carol Roth
When we reached out to our incredible CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs last month to find...

Failure: Everyone’s Dirty Little Secret

Written By: Rich Gallagher
What is the one thing that entrepreneurs like to talk about least – their finances? Their client pipeline? Their sex life?...

Understanding Your Customer’s Journey

Written By: Mark E. Goodman
About a year ago, I read a piece noting that a top priority for chief marketing officers was “improving the customer...

How to Get People to Actually Read Your Content

Written By: Catherine Morgan
You probably know that creating good content is important to grow your business. But what if you write something and nobody...

One Success Strategy from Two Great Minds

Written By: Catherine Morgan
In our infinitely distracted world, being able to focus is getting harder and harder for many of us. However, we also...

Small Businesses Are Targeted for Cyber Threats

Written By: Catherine Morgan
Cybersecurity sounds like one more thing a small business owner doesn’t want to have to think about. However, small businesses are...

3 Tips for Keeping New Year’s Business Resolutions on Track

Written By: Carol Roth
We’re a few months into 2017 already and for all too many of us, those New Year’s resolutions that we made...

Play Full Out and Aim for Your Personal Best

Written By: Phil Gerbyshak
As a manager, I have weekly reviews with each member of my team. We talk about three things each week: What...

Are Dress Codes Only for Big Businesses?

Written By: Catherine Morgan
I actually am one of those entrepreneurs who frequently works in their pajamas until I finally get the time (or remember) to...