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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Why an Introvert Might Just Be Your Ideal Employee

Written By: Susan Baker
Introverts are a commonly misunderstood group of people. The media often portrays us as painfully shy, socially awkward...

But Wait! There’s More! If You Buy Before…

Written By: Catherine Morgan
You can find lessons for your business anywhere. In “Lessons That “As Seen on TV” Can Teach About...

Unusual Marketing Strategies for Small Business

Written By: Carol Roth
Nowadays, with so much competition for the attention of potential customers, it’s harder than ever for a small...

Do You Hate Doing Video? Me Too. Get Over It.

Written By: Catherine Morgan
The first time you see and hear yourself on video can be jarring. You might think, “I don’t...

5 Ways to Generate More from Existing Customers

Written By: Catherine Morgan
It’s much easier – and usually more profitable – to generate money from existing customers. Yes, you can...

A Surprising Insight on the Importance of Focus

Written By: Shep Burr
Following a 35-year career of significantly building revenues for a number of companies, I became a growth strategy...

Managing Chaos: 3 Tips that Help

Written By: Mark E. Goodman
Have you ever lost control of a situation?  Been planning an event or initiative and gotten the sense...

With Our Inboxes Overflowing, Direct Mail Still Has a Place

Written By: Catherine Morgan
People have been saying that direct mail was dead for a long time. However, with email being fast...

Make it Easy for Customers to Give You Money

Written By: Carol Roth
As a frequent consumer (I won’t say just how frequent!), I can say from my vast shopping experience...

Paid Content Promotion: Specificity Is Everything.

Written By: Catherine Morgan
How well do you know your ideal client? Can you describe them in detail? When you describe them...