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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

How to Solicit Relevant Customer Feedback

Written By: Catherine Morgan
You may think that you know what your customer wants. You may believe that if you build it, they will come....

Small Business: Your Beliefs Might Not Match Their Beliefs

Written By: Catherine Morgan
It’s your business so everything should be done your way? Maybe…or maybe not. Carol raises some interesting points in her recent...

When Should You Pay for Introductions?

Written By: Catherine Morgan
Is it worth it to pay for introductions to key people at target companies? Carol discusses this in her recent article,...

A Small Customer Base Can Still Generate Big Profits

Written By: Catherine Morgan
You may have the impression that you need to have a ton of customers to make big bucks. And while having...

More Great Entrepreneurship Quotes

Written By: Carol Roth
When we reached out to our incredible CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs last month to find...

Failure: Everyone’s Dirty Little Secret

Written By: Rich Gallagher
What is the one thing that entrepreneurs like to talk about least – their finances? Their client pipeline? Their sex life?...

Understanding Your Customer’s Journey

Written By: Mark E. Goodman
About a year ago, I read a piece noting that a top priority for chief marketing officers was “improving the customer...

How to Get People to Actually Read Your Content

Written By: Catherine Morgan
You probably know that creating good content is important to grow your business. But what if you write something and nobody...

One Success Strategy from Two Great Minds

Written By: Catherine Morgan
In our infinitely distracted world, being able to focus is getting harder and harder for many of us. However, we also...

Small Businesses Are Targeted for Cyber Threats

Written By: Catherine Morgan
Cybersecurity sounds like one more thing a small business owner doesn’t want to have to think about. However, small businesses are...