Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
 

Top Five Tips for Getting Referral Business

I sometimes joke that my most successful marketing strategy is waiting for the phone to ring. Because, in point of fact, it is. The majority of my speaking engagements, writing gigs and therapy clients all come from other people sending them my way. People underestimate the […]
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How to Evaluate Losses

When you run a small business, you have to make a lot of decisions – and often without a lot of information. Not every decision you make is going to be a good one. When you launch products or services, some will be successful, and some […]
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How Can You Supercharge Your Business Growth? Start Here.

Growing a small business is hard! That’s why Carol and I teamed up with Microsoft* Community Connections to reach out to small business experts and support organizations across the country. We asked them to share their best tips to supercharge growth, and we received a great response. […]
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Social Media: Why You Should Post the Right Content on the Right Platform

Each social media platform is different. The type of content and the way you post should vary, and be appropriate for the platform. Facebook is more chatty than Twitter. LinkedIn is the most buttoned up platform. It’s pretty much all business. Or it should be… Carol […]
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An Entrepreneur Is an Entrepreneur

Is there a difference between genders when it comes to being an entrepreneur? You don’t often hear male entrepreneurs saying, “I’m a male entrepreneur.” And yet, women will often self-identify as a “Woman Entrepreneur.” Carol has a few things to say about that in “Dear Everyone, […]
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Best Ways to Leverage LinkedIn to Build Your Business

Most business owners know that they could – and should – be using LinkedIn more effectively to build their businesses. But what exactly should they be doing? I think I use LinkedIn pretty effectively, but I wanted to reach out to an expert for the best tactics. Phil […]
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Small Business Week 2016: Technology and the Stylist

Happy National Small Business Week small business owners and would-be entrepreneurs! There are lots of great virtual and local events happening this week to share strategies and celebrate successes. You can follow along on Twitter with the hashtags #NSBW2016 and #DreamSmallBiz. Below is an interview that […]
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7 Things To Loathe, Hate And Despise About Social Media

Social media makes me sad. When I joined Twitter in 2006, it was a terrific experience. I hear people talk about Facebook the same way, back when that platform was the exclusive territory of college students. What happened? What went wrong? Marketers, rather than conversationalists, dominate. […]
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Small Irritations Add Up for Customers: Lessons from the TSA

“You need to remove your computer and liquids from your suitcase.” I stopped short at the X-ray machine in airport security. Wait a minute. I’d just come down the TSA Pre lane. I could keep this stuff in my bag. Positive it was a mistake, I […]
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Use “the Buddy System” to Market Your Business

Your business can offer the absolute best products or services on the planet, but if nobody knows that they exist, your business will fail in the same way that unfortunately, so many other small businesses do. Marketing is key for getting the word out, but it […]
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