Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

How to Build a Compelling Brand for Your Small Business

Most small business owners understand the concept of branding. However, they might assume that it’s something that only big companies with massive budgets do. Small business owners often find themselves too busy with the day-to-day running of their businesses to think about branding. But they would […]
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The 20% Rule

Nearly a decade ago, I did something a little crazy. I went back to graduate school in my 50s to study to become a psychotherapist. It was something I wanted to do all my life, but had pushed aside decades ago in favor of a more […]
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80+ Ways to Amp Up Your Small Business Marketing Materials

Marketing is absolutely essential for getting the word out about your business. But, with consumers that are constantly bombarded with marketing, how do you make your fliers, advertisements (online or otherwise), social media posts and other marketing efforts stand-out from the crowd? Well, we have asked […]
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Does Your “Where” Matter?

If you’re going to manufacture a product, one of the questions you will need to think about is where you want to manufacture it. There are pros and cons to all of your options. If you want to manufacture your product in the United States, you […]
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Why Settle for Ordinary When You Can Get Extraordinary?

Why settle for ordinary when you can get extraordinary? You may think this question is rather silly. Every business would like to be viewed as being different. Anyone would want to be viewed as special, as opposed to mundane. But this is not always the way things go! […]
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Easy Ways to Deepen Relationships with Your Customers

Happy customers buy more, and recommend your business to their colleagues, friends, and family. Clearly, one of the best ways to grow your business is to improve your relationship with your customers. Carol tackles this topic in her recent post on the Nextiva blog, “5 Ways […]
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Small Business Owner Vacation Preparation in 4 Easy Steps

Do you have a looming vacation on the horizon? Finally! Everybody needs to get away from it all sometimes. But as the owner of a small business, can you really walk away completely? Or will you spend your precious vacation time thinking about and checking in […]
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Telling the Whole Truth—and Nothing but the Truth

The professional landscape is rife with broken relationships, barely suppressed loathing and unresolved conflicts. Tension. Simmering power struggles. Complaints about colleagues abound—but are rarely directly to the one who needs to hear it the most: the person who committed the offense. Why is this? Why do […]
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Success Takes Time

We all love to hear a good success story about a business that seemed to explode onto the scene. It can be inspiring, and make us want to start a business. Unfortunately, success usually takes time. Lots and lots of time. Carol tackles this topic in a recent post […]
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People Are Your Most Important Asset

By far the biggest secret weapon you have—or that any company has—is your own employees. Your employees are your most valuable asset, but you have to be proactive to find and unleash the hidden power inherent in your organization. To begin this process, you need to […]
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