Carol Roth Blog
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Sometimes It Really Pays to Hire a Pro

Many of us are bootstrapping our businesses, and we want to get the most value out of every dollar we spend. But the low-cost solution can sometimes cost your business big time. Carol tackles this topic in her latest post on, “3 Examples of When […]
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3 Tips to Rocket-Launch Your New Product or Service

It’s a common challenge for most small businesses- how do you get the word out about your amazing new product or service offering? You want your launch to blast out of this world, but are worried that it will just fizzle out. So, how do you […]
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How Small Businesses Can Hire Better

Whether you are a start-up looking for the right team to take you to your next milestone or an established business looking for employees to help with your growth, hiring the right talent for your business can be a daunting and complex process. That’s where we […]
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Successful Entrepreneurs Don’t Have These Qualities

Carol shares a golden knowledge nugget in her recent post on CNBC’s blog, “4 signs you don’t have what it takes to be an entrepreneur.” She says: “Businesses succeed when an entrepreneur finds a problem that needs to be solved, they are the “right” person to […]
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What Style of Email Campaign Works Best for Your Business?

Email marketing is the top tool used by small businesses for both customer acquisition and retention.    A recent study noted that over 80% of businesses answered email when asked the question, “Which online activities primarily drive customer acquisition & retention for your organization?” Using email […]
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Carol’s Vacation Takeaways

It took Carol many years to understand the value and benefits of a real vacation – away and unplugged. In her latest post on, “The Internet Is Bad Brain Food and Other Vacation Learnings,” she shares some best practices for getting the most enjoyment from […]
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Solo Business Owner? It Still Takes a Village.

I’ve had the same conversation with no fewer than five solo business owners over the last week. Whenever that happens, I know the topic is something we should cover here on Business Unplugged. My specialty is working with solo consultants and helping them find great clients […]
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Why Being Flexible Is a Strength for Small Business

What can most small businesses do even better than the big guys? Change strategy and direction in order to capitalize on a market need or industry trend. Carol’s latest post on the Nextiva blog, “5 Ways to Make Your Small Business Innovate Better Than the Big […]
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20+ Small Businesses That You Should Know

Here at, we love to shine the spotlight on the small business community, because there are so many amazing small businesses out there that get it right when it comes to customer service, quality, branding and more. So, with that in mind, we asked the […]
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Best Ways to Keep Information Secure When Traveling

Business travel is often part of getting new clients and growing your business. You probably know that you need to take extra precautions to keep your personal information and client data safe when traveling. Carol shares some of the best and easiest strategies to stay secure […]
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