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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Sometimes Small Wins

Written By: Catherine Morgan | No Comments

Do you sometimes feel like having a small business is a handicap?

Carol shares some ways it can actually be a competitive advantage in her recent post on MasterCard.biz, “How to Successfully Compete Against the Big Guys as a Small Business.” Carol begins:

“Have you ever found yourself apologizing for being a small business? Maybe you’ve felt like you can’t compete against the “big guys?”

Instead of feeling at a disadvantage, celebrate and embrace the advantages of being a small business. Here are some ways you can successfully compete and win customers away from the big guys.

Roll Out the Red Carpet

Small businesses can wow customers by getting to know them and treating them like royalty.

My colleague always raves about her local butcher store. Just like when Norm walked into Cheers, when she walks into the store everybody looks up and loudly calls her name. They remember what she likes, they point out new items, ask her about her business, and generally they make shopping fun.

What chain grocery store could match that experience?

Give Them What They Want

Customers want high quality and consistency. As a small business, you’re able to keep close tabs on production and delivery.

Nothing is more irritating than going to your favorite restaurant and ordering your favorite dish, only to find that it’s different than the last time you ordered it. You had your heart set on something being prepared a very specific way, and even if it’s good, it’s bound to be disappointing.”

You can read the rest of the post here.

Article written by
Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.