Sean, this is a fascinating twist on the classic question we face as marketers: what problem can we solve for our clients/employers? The problem, of course, is the villain. I like how you put parameters around this too. Identify those villains you can defeat because naming the wrong villain will only defeat you. Putting a "face" on the problem can be incredibly motivating for staff who haven't been able to wrap their arms around an issue. Thanks! This was a fun read.
@magriebler Thanks Marianne. I had a lot of fun writing it.
Of course, I've been thinking about this a lot as we set up 312 Digital. Who else does what we do? I haven;t found any competition that is doing it the way we are. I'm sure there are competitors out there. Most of them are ad-hoc, with "training classes" here and there.
Thinking about this has helped me create a strong vision for the business, given me a framework to think through product planning and mission statements and helped me formulate marketing strategies and even specific blog posts.
Naturally, it all boils down to the execution. :)
Thanks for the comment! I hope you are well (and I hope we'll see you at a future training class - would be fun!!!)