By: Sean McGinnis

Sean McGinnis — Thu, 01 Nov 2012 19:05:05 +0000

@magriebler Thanks Marianne. I had a lot of fun writing it.

Of course, I’ve been thinking about this a lot as we set up 312 Digital. Who else does what we do? I haven;t found any competition that is doing it the way we are. I’m sure there are competitors out there. Most of them are ad-hoc, with “training classes” here and there.

Thinking about this has helped me create a strong vision for the business, given me a framework to think through product planning and mission statements and helped me formulate marketing strategies and even specific blog posts.

Naturally, it all boils down to the execution.

Thanks for the comment! I hope you are well (and I hope we’ll see you at a future training class – would be fun!!!)

By: magriebler

magriebler — Thu, 01 Nov 2012 15:55:43 +0000

Sean, this is a fascinating twist on the classic question we face as marketers: what problem can we solve for our clients/employers? The problem, of course, is the villain. I like how you put parameters around this too. Identify those villains you can defeat because naming the wrong villain will only defeat you. Putting a “face” on the problem can be incredibly motivating for staff who haven’t been able to wrap their arms around an issue. Thanks! This was a fun read.

Comments on: Who’s the Villain Your Business Fights Against?

By: Sean McGinnis

By: magriebler