Carol’s recent post on entrepreneur.com is a very important one. Many entrepreneurs think that their idea for a business, product, or service is precious and valuable in and of itself. Carol shares why this isn’t true. Here is an excerpt:
That’s right: ideas have little to no value. It’s the execution of the ideas that holds value. It’s why Facebook is worth billions of dollars (although that valuation is a debate for another day) and why myriad other social networks aren’t. It’s why the same company can be worth nothing or millions at different points of its lifecycle or under different ownership.
Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.