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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

A Focus on Business Monetization: Carol Roth Interviews Andrea Lee

Written By: Carol Roth | Comments Off on A Focus on Business Monetization: Carol Roth Interviews Andrea Lee
From The Entrepreneurship Interview Series

This interview is full of expert advice and information about business growth and monetization from Andrea Lee.  Andrea is CEO of Thought Partners International, one of the most-trusted brands in the coaching and self-help marketplaces, and a renowned speaker and author of Pink Spoon Marketing, Harnessing the Power of the Free Taste to Build and Grow Your Business and Money, Meaning and Beyond, 27 Unexpected Ways to Create What Really Matters.

Andrea and I cover a number of topics in our interview, including:

-The challenges of monetization;
-The “Pink Spoon” marketing strategy and how to effectively use it;
-How to create multiple revenue streams for your business;
-The importance of being “BOPPY”- a mantra that I live by;
-And more (including Andrea’s unusual hidden talents!)

You can listen to the player below (it may not show for some of you) or click here to download or stream the MP3 file.

Learn more about Andrea at or

Also, if you are a business or life coach, check out Andrea’s Tour de Coach preview call on January 13th to take your coaching business to the next level.

Feel free to leave comments here as well and I will pass them on to Andrea.

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Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth