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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Anatomy of a Strategy with Tony Catalano

Written By: Catherine Morgan | Comments Off on Anatomy of a Strategy with Tony Catalano

I’ve been a consultant for more than 20 years, but when Tony Catalano asked me what the most important parts of a strategy were, I couldn’t easily name them.

I was surprised to get caught off guard like that, so I suggested we do a Zoom call and pull apart the pieces of an effective strategy.

While I was clearly tempted to jump into tactics and action, Tony said the right place to start is with the team. That made sense to me. It’s important to identify your resources and determine any gaps.

I loved that he called the kickoff call the “You Are Here” call. I do that for my new clients as well.

We talked about setting a goal, and clearly articulating why that goal is key.

I jumped in with the importance of clear communication and getting buy-in from all stakeholders.

Tony recommended doing a post mortem and identifying any lessons learned after the goal is (or is not) achieved.

This was a rich conversation, and I am excited to share it with you, as you are undoubtedly doing some year-end planning.

This is Episode 1 of our new interview series New Labor Discussions: Rethinking How We Work, and I hope you’ll like and subscribe so you can join the conversation.

You can learn more about Tony and connect with him on LinkedIn here.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.