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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Are You Getting the Full Story?

Written By: Carol Roth | No Comments
Sometimes, the Devil Really is in the Details

I know a gentleman who recently sold his business for $20 million.  Are you impressed?  You shouldn’t be, because he and his partners invested $35 million to get the business to the point that it was worth $20 million.  Overall, they lost $15 million in that business, even though part of the “story” includes a sale of the business at a $20 million value.  But I didn’t tell you that part of the story, so you just assumed the $20 million number was impressive. 

You can’t determine if a business is successful just because it is called profitable, has a certain level of sales or was sold for a certain amount of money. You need more details.

In business (and in life) make sure you are getting the full story.  Sometimes, it is the details that reveal the truth.

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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth