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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Are You Jumping to Conclusions?

Written By: Carol Roth | No Comments
Re-evaluating your assumptions and conclusions may add some insight and spark to your business

This post was inspired by a very recent exchange I had via email with a lovely woman I haven’t seen in a few years.  She mentioned that the last time she saw me I was pregnant and she hoped I was enjoying running after toddlers.  Since I have no children (or pets or plants) I wondered why she came to that conclusion.  Thinking back on the last time she saw me:

I was a married female in my 30s
I had a very large and protruding abdomen
I frequently had my hand on or was rubbing my belly
I never drank any alcoholic beverages


The reality was:
I was in fact a married female in my 30s
My stomach was severely distended because I had a serious intestinal illness
I rubbed by belly because it f**king hurt all of the time
And with very limited exceptions, I don’t drink alcohol

Her conclusions assumed I had come down with a case of the babies, when in fact I had a super bacterial infection in the lining of my intestines.  Similar evidence, very different outcomes.

It may have been the popular conclusion she had made, but it was the wrong one. 

What assumptions and conclusions are you making in your business that you can challenge?  Take another look at the assumptions and conclusions that you are making about your customers, your marketing, your products and services, your competitors and your employees.  Is there somewhere you might be making incorrect assumptions or drawing the wrong conclusions that are costing you sales and profits?

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth