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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

5 Questions with Alexandra Levit on JobSTART101

Written By: Carol Roth
I am thrilled to talk again to Alexandra Levit, who I interviewed back in February, about a new...

Playing Hard To Get: The McRib Strategy

Written By: Carol Roth
It could have been a fad, but by playing “hard to get”, McRib has become more than a...

I’m Not Like “the Others”…Show Me the Details

Written By: Carol Roth
If it sound to good to be true…. I was recently asked to consider participating in a program...

Innovation: The Hole in My Soap

Written By: Carol Roth
Next time you are innovating, consider what you might take away from your products or services instead of...

Take Your Social Media Offline—and Make it Social

Written By: Carol Roth
Many companies have created online dialogues with customers and begun creating their own communities. But nothing cements the...

6 Reasons to Keep Your Hobby a Hobby (and Not Make Your Hobby a Business)

Written By: Carol Roth
There’s a reason your hobby is fun (hint: it’s not work) I am a little bit tired (and...

Lifetime Television’s The Balancing Act Blog: A New Home for content by Carol Roth

Written By: Carol Roth
I am very excited to be participating as a featured blogger in Lifetime Television’s The Balancing Act Blogger...

The 3 Ps– What Gordon Gecko Can Teach Your Business

Written By: Carol Roth
Many people want results instantly- the quick fix or the silver bullet. Who doesn't? But if...

42 of the Biggest Money Wasters in Business

Written By: Carol Roth
With the economic environment showing little sign of improvement, businesses really need to look for any possible way...

What Your Business Can Learn from Playing Madden Football on Xbox

Written By: Carol Roth
Saying “yes” to projects, tasks or customers has a real tradeoff cost involved with it... Sometimes, it is...