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I’m Right, You’re Wrong…Deal With It!

How to Humanize Any Product (Even Tech)

Main Street vs. Wall Street and Market Terms Explained

Aging and Working: We Need to Stop the Nonsense

Positive Mindset Tips for Small Business

Do You Know What Game You’re Playing?

Compelling Copy Is a Love Letter 

Light, Mic – Now What?

People + Process + Purpose = Profit

Case Study: Social Media Campaign Using a Persona
LATEST POSTS
Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

7 Things To Loathe, Hate And Despise About Social Media

Written By: Brad Shorr
Social media makes me sad. When I joined Twitter in 2006, it was a terrific experience. I hear...

Cheapness Is Not a Sense

Written By: Brad Shorr
“I’ll sniff out a deal. I have a sixth sense.” “Cheapness is not a sense.” ~ George and...

7 Don’ts for Online Content

Written By: Brad Shorr
The problem with online publishing is everyone can be an author. However, just because you have access to...

Is Perfectionism Your Fatal Flaw?

Written By: Brad Shorr
This small-business management post sings the praises of making mistakes, duplicating efforts, rushing to judgment, going off half-cocked,...

How to Write Effective Job Descriptions on Your Website

Written By: Brad Shorr
It’s hard enough to attract high-quality job applicants — but what do you do when you drive applicants...

The Most Popular Bad Advice About Social Media

Written By: Brad Shorr
These days, it seems like every business wants a seat on the social media bandwagon. Facebook seems to...

What’s the Difference Between Content Marketing and Blogging?

Written By: Brad Shorr
There’s a good reason why companies confuse blogging and content marketing: No two people seem to have the...

To DIY or Not to DIY, That Is the Question

Written By: Brad Shorr
Trying to decide whether to outsource a business function or do it internally? If so, asking these questions...

The Pros and Cons of Freelancing – Is It Worth It?

Written By: Brad Shorr
Are you considering leaving a secure corporate job to work without a net as a freelancer? This decision...

Dead or Alive: Surviving the Busy (or Slow) Holiday Season

Written By: Brad Shorr
When I started in the packaging business, November and December were dead. Customers dead like us were partying...