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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Carol Roth Interviews Catherine Morgan for The Roth Effect

Written By: Catherine Morgan
Few things are more fun for me than chatting with Carol Roth. She’s one of the smartest women...

How to Humanize Any Product (Even Tech)

Written By: Catherine Morgan
Sue Koch is my go-to person for all things social media. She did a quick live on LinkedIn...

Main Street vs. Wall Street and Market Terms Explained

Written By: Catherine Morgan
In “Mad at Wall Street for the Wrong Reasons,” a recent episode of The Roth Effect podcast, Carol...

Aging and Working: We Need to Stop the Nonsense

Written By: Catherine Morgan
I am sick and tired of the nonsense about aging and working. The internet loves a good rant...

Do You Know What Game You’re Playing?

Written By: Catherine Morgan
I can’t recommend “Brené with Simon Sinek on Developing an Infinite Mindset” episode of the Dare to Lead™...

Compelling Copy Is a Love Letter 

Written By: Catherine Morgan
Yep, I am jumping on the Valentine’s Day bandwagon with this post. I have been saying this a...

Light, Mic – Now What?

Written By: Catherine Morgan
A friend of mine said Amazon had delivered her ring light and microphone, but then she realized she...

Case Study: Social Media Campaign Using a Persona

Written By: Catherine Morgan
Steal this idea! I wanted to write this up as a case study example because some of you...

Boot Camp Bludgeoning – Can We Stop Now?

Written By: Catherine Morgan
I spoke with a woman recently who had signed up for a boot camp with some influencer with...

Small Business and the Last Four Years – Looking Forward

Written By: Catherine Morgan
In The Roth Effect with Carol Roth #78, “Breaking Down Trump’s Business Legacy,” Gene Marks, President of the...