Grab your FREE copy of the 60 Low & No Cost PR & Marketing Strategies eBook*



*By submitting your email, you will receive the eBook & also sign-up for Carol’s newsletter
Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Trademarking and Your Bottom Line

Written By: Nicole Fende
When do your ideas have real value and how should you protect that value? My favorite quote from...

Why Cost of Goods Sold (COGS) Matters to Your Business

Written By: Nicole Fende
Yes it’s that pesky numbers person again.  Wanting to talk to you about analyzing and calculating.  Boring.  Or...

Valuing the Intangible – What Non-Monetary Benefits are Really Worth

Written By: Nicole Fende
Every entrepreneur has uttered the following phrase, “They aren’t paying me but ___.”  The blank could be anything...

Understanding Your Bottom Line: Gross Profit Margin

Written By: Nicole Fende
The first time that I heard this term, I wondered why anyone would call profit gross.  Lackluster, paltry,...

Pricing Strategies: Top 3 Pitfalls to Avoid

Written By: Nicole Fende
You’ve heard the story about the guy who meets a girl in a bar, takes her back to...

The Dollar Factor: How Factoring Can Fund Your Small Business

Written By: Nicole Fende
Does the term factoring bring to mind an X-Factor spin off?  Perhaps the combination of factor and finance...

You’re Hired! (But I May Never Pay You)

Written By: Nicole Fende
What the #^$&! If someone said this to you (with a straight face) would you move forward with...

Free Isn’t Free, Baby

Written By: Nicole Fende
What is the return you earn on time invested?  I’m not talking about the time your clients pay...

Budgeting for Business: Low-Tech Weapons to Win the Battle

Written By: Nicole Fende
Is one of your New Year’s resolutions to budget better?  Or budget at all? Is this the year...

Goldilocks and the Inventory Turnover Ratio

Written By: Nicole Fende
How would you describe your porridge inventory levels? Are you using words like sufficient, plenty or low? When...