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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Superior Service Is the Ticket for Customer Loyalty

Written By: Shep Burr
In a business world filled with hyper-competition and pricing pressure, differentiators are essential to getting a sales edge....

Less, but Better

Written By: Shep Burr
This post was inspired by an iconic industrial designer’s principles, which also offer guidance for effective business strategies....

Industry Experience Is Overrated

Written By: Shep Burr
Employers could benefit by being less conventional when they hire knowledge workers. That is the message of a...

Are You Your Biggest Obstacle To Making More Sales?

Written By: Shep Burr
My consulting practice includes working with company owners, sales managers, and sales people. Among all, I have too-often...

Employee Appreciation Now More Important Than Ever

Written By: Shep Burr
Employee appreciation is more important to morale and retention than commonly perceived, especially now. A recent Inc. article...

Gratitude Is the Attitude for You and Your Business

Written By: Shep Burr
In the eulogy he gave for his father many years ago, one of my best friends shared a...

A Powerful Secret For Making the Best Hire on the First Try

Written By: Shep Burr
Is there anything more frustrating than making a bad hire? The wasted training time. The financial loss. The vital work still...

A Template for Sales Growth – Ask More Questions

Written By: Shep Burr
SELL – DON’T TELL is a well-worn sales phrase. Yet, it is astonishing how seldom it is practiced,...

A Surprising Insight on the Importance of Focus

Written By: Shep Burr
Following a 35-year career of significantly building revenues for a number of companies, I became a growth strategy...

The Big Benefits of a Short Written Plan

Written By: Shep Burr
A good business strategy: 1. Confirms what business a company serves; 2. Determines where a company can best...