Steve Woodruff | Carol Roth

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Business Unplugged™

This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Is Your Business a Penguin, or a Pigeon?

Written By: Steve Woodruff

You’ve seen those nature documentaries before – the countless thousands of penguins crowded onto Antarctic ice, all looking...

Tradition Can Trump Change

Written By: Steve Woodruff

On a recent visit to Tennessee (where I went to college back in the 1970’s), I was struck...

Surround Yourself with Smarties If You Want to Succeed!

Written By: Steve Woodruff

“Board of Advisors.” It sounds so official, doesn’t it? And perhaps even expensive. Well, if you’re in business,...

You Can’t Fix Your Boss

Written By: Steve Woodruff

As an employee, you’re often expected to fix stuff. Fix a product, or a customer service problem, or...

Avoid Imposter Syndrome: Find Your Sweet Spot

Written By: Steve Woodruff

I’ve had several recent discussions with people who secretly feel like they are a bit of a faker,...

The Age of Opportunity

Written By: Steve Woodruff

I was sitting by our outdoor fireplace a while back, talking with a long-time friend (who is about...

Not All Business is Good Business

Written By: Steve Woodruff

I don’t remember who said it to me first, many years ago, but the advice has always stuck...

Be a Distiller and a Thief

Written By: Steve Woodruff

Once we realize that the minds of our potential and actual clients are filled with static, distraction, clutter,...

Discover Your Fit

Written By: Steve Woodruff

Anyone can start a business. Just as anyone can walk into a store and try on a bunch...

Five Steps to Creating a Delusion-Based Business

Written By: Steve Woodruff

Let’s face it – designing, launching, and running a successful business requires a lot of hard work. It...