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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Carol Roth on Being on TV

Written By: Catherine Morgan | Comments Off on Carol Roth on Being on TV

Carol Roth has done every type of TV format for almost 10 years.

In this interview, I ask her to share her experience, and how small business owners can get on TV.

Should you try to get your product or service featured on your local news or some other program? Carol stressed that getting on television takes a lot of work, is expensive, and may not get you what you want.

Carol shared that much of the time, being on TV gives ROE and not ROI.

What’s ROE? Return on Ego, which is not a financial return on your investment (ROI).

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.