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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Carol Roth on Bribery vs. Creating Loyalty

Written By: Catherine Morgan | Comments Off on Carol Roth on Bribery vs. Creating Loyalty

How many points programs do you participate in? Too many, I am guessing. Buy x to get one free does not create loyalty.

In fact, Carol Roth calls it what it actually is: bribery.

Smart small business owners should make the extra effort to really get to know their customers. This is where small businesses can actually beat the big guys.

Making notes on customer accounts and giving a little extra personalized attention to customers can have big payoffs because as busy as people are, they still want to do business with companies they know, like, and trust.

Make the extra effort to get to know your customers and find the levers that excite and delight them. You’ll be happy you did.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.