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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Carol Roth on COVID-19 and Customer Loyalty

Written By: Catherine Morgan | Comments Off on Carol Roth on COVID-19 and Customer Loyalty

This COVID-19 health crisis has impacted most businesses, but there are also some opportunities, according to Carol Roth. In this interview we talk about how to actually deepen customer loyalty during this uncertain time.

Carol believes the way you treat your employees and how you communicate that to your customers will impact your business going forward. Customers will be more loyal to companies that treated their employees well.

Carol also advised companies treat their customers well by being accommodating and lenient, when possible.

As an example of what not to do, I shared the epic fail my gym made, probably costing them my business.

We also talked about potentially morphing your business model to accommodate immediate needs in the market.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.