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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Carol Roth on Creating Books and Info Products

Written By: Catherine Morgan | Comments Off on Carol Roth on Creating Books and Info Products

Recently, I interviewed Carol Roth on the experience of creating and launching info products. Her first one was her New York Times bestselling book The Entrepreneur Equation. Carol shared that she spent a year and a half on the marketing for launching that book, working with Elizabeth Marshall.

Clearly this was a major investment of time and resources, above and beyond what it took to write the book.

We also walked through what it took to create Carol’s other info product, the Future File legacy and wishes planning system, and why it’s her labor of love.

Carol shares the evolution from the kit version to the desktop version of Future File, and how much longer it took than she expected.

Future File’s launch also has been a ton of work because of the big educational component required for the ongoing marketing and sales efforts. Carol is targeting both B2B and B2C audiences, and we discussed the differences in the sales messaging.

Just so you know, nobody gets a free pass. Every product launch is a challenge. Everybody has to work hard. Even people with big followings.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.