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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Carol Roth on Customer Loyalty in 2019 [Video Interview]

Written By: Catherine Morgan | Comments Off on Carol Roth on Customer Loyalty in 2019 [Video Interview]

Customer loyalty can make or break your business. Carol is truly an expert on customer loyalty, advising her clients on how they can sell deeper into their existing client base and create brand advocates who stay loyal and refer.

It was so much fun to jump on a Zoom call and discuss what’s working in 2019 – and what’s not. Carol shared some personal experiences that delighted her as a customer, and some that could be improved with just a small amount of effort.

We also discussed tactics that fall under the category of worst practices, not best practices. We talked about what not to do to irritate your customers. If you’ve ever experienced these, I am certain you didn’t like it – and neither will your customers. So, let’s just agree to stop the madness.

I know you’ll really enjoy and learn a lot from this conversation.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.