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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Can Bad Customer Experience Kill Your Brand?

Written By: Ben Baker
Let’s get this right from the beginning: I am a brand cop. For more than twenty years I...

How to Get People to Actually Read Your Content

Written By: Catherine Morgan
You probably know that creating good content is important to grow your business. But what if you write...

The PITA Principle

Written By: Rich Gallagher
People my age remember a bestselling business book entitled The Peter Principle. Named after its author, the late...

Empowering Employees: One Way to Excel at Customer Service

Written By: Britt Raybould
Should we do more to empower the people who work for us? I thought a lot about this...

The 20% Rule

Written By: Rich Gallagher
Nearly a decade ago, I did something a little crazy. I went back to graduate school in my...

Does Your “Where” Matter?

Written By: Catherine Morgan
If you’re going to manufacture a product, one of the questions you will need to think about is...

3 Case Studies to Improve Your Customer Service

Written By: Mark E. Goodman
In the last few weeks, I have had three different customer service experiences: One delighted me, one disturbed...

Customer Service and the Weary Traveler

Written By: Catherine Morgan
My recent trip to and from my Vassar College reunion in upstate New York necessarily involved multiple service...

5 Biggest Marketing Mistakes Made by Small Businesses

Written By: Brad Shorr
Marketing is tough for any company to get its arms around, and for small firms in particular, it’s...

Entrepreneurs and the Hero’s Complex

Written By: George and Mary-Lynn
We recently caught the movie Kiss the Girls. Morgan Freeman plays Alex Cross, a detective and forensic psychologist...