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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

CCO – the Role Your Company Needs to Fill Now

Written By: Catherine Morgan | No Comments

Why Your Company Needs A Chief Customer Officer, Yesterday…” is Carol’s recent post on LinkedIn.

Your customers are the most important part of your business, and yet often within companies there isn’t an individual charged with solely advocating for – and interacting with – customers. Carol begins:

Your company’s most valuable asset doesn’t even show up on your financial statements. That asset is your customers. If you don’t have customers, you don’t have a business. You can outsource manufacturing capabilities, fill in gaps in management and even beg or borrow for products and services to sell, but there are no substitutes for customers.

Social media and digital tools have enabled deep and real-time connections between companies and their raving fans, as well as their disgruntled current and former customers. This has given customers and fans a lot of power in voicing their opinions, but it doesn’t mean that it has fully transformed customers into stakeholders for businesses.

Businesses of all sizes would be well served giving their customers a seat at the table with a C-suite or similar high-level executive that liaises with customers on an ongoing basis and represents their interests in all company planning and decisions.

Ironically though, when you look at the C-suite of virtually every company, from mom-and-pop businesses to billion-dollar multinationals, there is rarely a person truly focused on representing the customer.

You can read the rest of the post here.

Article written by
Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.