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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Customer Loyalty Can Be a Small Business Advantage

Written By: Catherine Morgan | Comments Off on Customer Loyalty Can Be a Small Business Advantage

Depending on the type of business you have, you may spend time thinking about how you can compete against the big guys – whoever that is for you.

Carol Roth speaks frequently about how small businesses have the opportunity to create deep relationships with their customers to anticipate their needs and wants. This is a competitive advantage that you can leverage to grow your business, and compete against larger organizations with deeper pockets.

You’ll definitely want to check out this interview “Episode 2: Carol Roth, Small-Biz Expert and TV Host” of the Reimagining Your Business podcast with Blake Clark, Group Vice President.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.