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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Best of Posts Day 3: Marketing and Social Media

Written By: Catherine Morgan | Comments Off on Best of Posts Day 3: Marketing and Social Media

As a small business owner you have to get the word out about your business or you won’t be in business for long. However, there are right ways and wrong ways to market and leverage social media. Here are some of the best posts of the year to help you do it right.

Phil GerbyshakSocial Media: It Can Help Your Business Suck Faster. I think we can all agree that bad news travels faster than good. Customer service disasters spread like wildfire on social media. Good customer service can be a differentiator.

Steve WoodruffThere Is No Audience For 50 Shades of Grey Marketing. There is no place for grey in your marketing. You need to spell it out for customers in black and white or risk blending into the background.

Brad Shorr7 Ways Marketers Can Learn from Sales Reps. There is often a disconnect between the sales and marketing groups and in this post Brad gives examples of some things that marketing could learn from sales.

Margie ClaymanEight Ways to Harness the Power of Your Customers. Social media has changed the way customers expect to be treated and the way they expect you to interact with them. Connection and collaboration are the next step.

Jesse LangleyStop Being a Twitter Tart. It’s not about broadcasting incessantly. Social media is about engagement, turning a monologue into a dialogue.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.