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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Do You Know Publicity?

Written By: Carol Roth | Comments Off on Do You Know Publicity?
Learning publicity secrets for your business from Shawne Duperon, 5-time Emmy Award winning reporter and producer

I don’t like to promote things unless there is a good reason to do so, and I do strongly believe in information if it is good information.  You have to do your homework and get up the learning curve on things that are outside of your current knowledge base.  If you are like me, the area of PR and publicity is one of those subjects that presents a steep learning curve.  Since every business can benefit from publicity (if you know what you are doing), I wanted to give a little shout out about a new info product from Shawne Duperon and one of her business colleagues, called The Complete Step-by-Step Insiders Guide To Generating Unlimited Free Press.  I would summarize her style as law-of-attraction meets reality, so it is an interesting approach that gives you what you need to hear without b.s. in a positive format. 

Here is what I know and what I don’t know:

What I know:

– While I haven’t taken this program in its entirety, I have used some of Shawne’s other material and she knows her stuff; plus she is a really genuinely good person and I always prefer to buy from someone who is solid them some a-hole;

-She is offering a lot, including a DVD, workbook a national media guide (tv-focused), online press kit and bunch of other bonus material;

-Her core competency is local television, so expect that to be a key focus of the program

-She is offering a money-back guarantee, so you have little risk in trying it out

What I don’t know:

-Any of the in-depth specifics, so check the site out and contact the email provided there for more information 

If you need and want more publicity and are ready to get up the learning curve, go to: to learn more.  Don’t be scared off by the infomercial-style landing page (not my personal style, but the style has become very popular in promoting info-products); as I said, her content is solid.

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth