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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Do You Know Why You Are in Business?

Written By: Carol Roth | No Comments

This may seem like a silly question, but do you really have a concrete raison-d’etre for your business?  Do you have concrete goals regarding what you are trying to accomplish and where you want to be in 3, 5 and 10 years?

Many entrepreneurs get driven into business based on a creative spirit, lusting after an idea that they just can’t shake or for some tactical reason- to be their own boss or cut down their commute- only to find that years later, they haven’t defined any more than that.

You can’t figure out the best way to get somewhere if you don’t know where it is you are going.  Be very clear on your intentions and make them concrete with time frames and milestones.  You can adjust course if you find that your current path unfulfilling at any point, but striving for something gets you a lot farther than just doing what’s immediately in front of you.

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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth