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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Do You Want Freedom or Flexibility?

Written By: Catherine Morgan | Comments Off on Do You Want Freedom or Flexibility?

Having played in the small business / solo consultant space for more than 10 years, I’ve heard a lot about the freedom and flexibility small business ownership supposedly brings.

“Supposedly” is the important part of that sentence.

With the Great Resignation and people rethinking everything in 2021, I have had a few prospect calls recently where I found myself trying to talk people out of starting a business. With all the nonsense in the business ecosystem these days about entrepreneurship being the greatest and best way to work, many people who probably shouldn’t start businesses are considering throwing themselves into the abyss of business ownership.

(If this is you, please go read Carol Roth’s book The Entrepreneur Equation right now.)

I have no issue with professionals wanting freedom and flexibility. I do, too. However, I think it’s worth looking at these two goals separately, and diving into what they might look like in your business.


I love my work, but I always say running a business is hard, and I don’t sugarcoat it.

You may think being your own boss is great, and it can be – but you also may feel that your clients, vendors, contractors, and employees get to boss you around.

Is freedom possible? With strong boundaries, strategies, processes, and support in place, you might be able to achieve it – or you might not.


Flexibility might be easier to achieve. You can control of your schedule and the clients you choose to work with.

If there’s a market need, you can choose the type of work you want to do, and often when you want to do it.

Flexibility is possible. That said, please know that it’s not easy to create.

I have heard so many stories about entrepreneurs who started their businesses with flexibility as a goal, but then didn’t carve out the time to take Fridays off to play golf or take that course they didn’t have time for while working in corporate, etc.

Owning a business will suck as much of your time as you are willing to devote to it.

The to-do list never seems to go down and there’s always more you could do – more training, reading, networking, etc.

And let’s not forget the social media black hole.

In fact, there are a million ways your business responsibilities will overflow into your personal life if you let it.

Boundaries? What boundaries?


Over the past eleven years I have enjoyed instances of freedom and flexibility. For years I spent summers in Chicago and winters in L.A. I have traveled for months at a time because I can work from anywhere.

Also, I was able to clear my calendar easily when a family member had unscheduled surgery.

What I am trying to say is freedom and flexibility are not guaranteed if you own a business. Pretty much everyone I know struggles with setting and keeping boundaries between their business and personal lives, which clearly impacts freedom and flexibility.

In short, it’s complicated.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.