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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Does Your “Where” Matter?

Written By: Catherine Morgan | Comments Off on Does Your “Where” Matter?

New York CityIf you’re going to manufacture a product, one of the questions you will need to think about is where you want to manufacture it.

There are pros and cons to all of your options. If you want to manufacture your product in the United States, you should definitely check out Carol’s recent article on entrepreneur.com, “Rubber Ducky, You Were the One to Help Revive Stateside Manufacturing.” Carol begins:

“Whether you think that having a ‘Made in the USA’ label will enhance sales, you are seeking to help keep jobs local or you are wary of becoming dependent on a foreign economy, manufacturing your product in America may be a key business goal for you.

But, what are some of the best practices to follow if you are seeking to have products manufactured in the USA — or even bring back products once manufactured overseas to an American counterpart?

I talked to Craig Wolfe, the CEO of Celebriducks and Cocoa Canard, who, as the top custom rubber duck manufacturer in the world, said that he personally felt a moral obligation to bring it back to where it began — in the U.S. — but, also needed to justify the business case for doing so.

Realizing that using local manufacturing would shorten delivery ties and give them a competitive advantage in lead times were key facets of the decision. He also felt that he could have more control of their end product and could leverage the Made in America Label.

Here are some of Craig’s suggestions as you get started with American manufacturing.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.