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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Don’t Be the Business Booty Call

Written By: Carol Roth | No Comments
Create customers that come to you first, not when there are no other options…

In the scheme of personal relationships, the top of the totem pole is unconditional love and pretty near the bottom is the booty call.  If you are in need of a reminder, a booty call is where you go when you are in need of, ahem, something, and you accept something familiar that you wouldn’t go near if you had other options at that moment.

In business, you don’t want to be the booty call- the de facto “well I will buy from you because I have a need and I know you, but I don’t have the time or ability to look for other options at the moment”.

Strive to create raving fans that love your business.  You want to be the business that your customers tell all of your friends about (without looking ashamed).  Don’t be the company that customers only turn to out of desperation.

Being “good enough for now” isn’t good enough.

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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth