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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Easy Ways to Entice People to Read (and Share) Your Content

Written By: Catherine Morgan | Comments Off on Easy Ways to Entice People to Read (and Share) Your Content

sharing content When we create content, we want to do everything we can to get people to read it. There are several easy ways to structure your content so that people are more likely to click on it – and maybe even share it. And if their friends share it, your post could go viral.

Carol’s latest post on entrepreneur.com is titled 9 ‘Cheats’ to Make Your Content Go Viral. She begins:

“Have you ever found yourself lost in an article that read something along the lines of, “12 Ways Your Life is Like a Harry Potter Novel” and then thought to yourself, “Why am I reading this?” There’s a good reason why you are trapped in the Internet content rabbit-hole. There are certain formats for packaging content that are commonly used by the media as a hook to get you to click on the underlying content.

As creating and communicating content is critical for businesses and business professionals, you want to know the best way to get people to read and share the content you have created. Here are nine common formats to help you package the content you create so that you can get more people to read and share it.”

You can read Carol’s ‘cheats’ here.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.