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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Facepalm Marketing Moves: Brands and Tragedy

Written By: Catherine Morgan | Comments Off on Facepalm Marketing Moves: Brands and Tragedy

Facepalm momentThere have been several facepalm marketing moments recently. Brands and tragedy just shouldn’t mix. On September 11 several brands displayed bad taste and worse judgment. And then there is the Urban Outfitters fiasco.

Anybody who has ever worked for a big company – and I am guessing there are a lot of you reading this blog – know how many levels of signoffs it takes to get a product to market. (Lots!) So I want to present you with this WTF moment: a blood-spattered looking sweatshirt with Kent State on it. Seriously? How many executives can be out of their right minds at the same time?

Carol’s recent post on the CNBC blog is the type of scathing sendup that we love Carol for. Don’t miss this one. It will draw you in like a slow-motion train wreck. Massacre humor?! Not all publicity is good.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.